Setting up Google Analytics can seem daunting if you’ve never done it before. Our simple guide will take you through 9 important steps to make sure that it’s set up correctly. This will leave you with more time for meaningful analysis with accurate data, helping you to drive performance improvements on your site.
However, it’s not just the set up that’s important. You’ll also want to make sure that you run a number of monthly checks to ensure your set up remains accurate (After all, bad data = bad business decisions!) so you’ll also receive ongoing management tips to make sure that you stay on top of your game!