On today’s episode of the Internet Marketing Podcast, Andy is joined by Paul Lovell, International SEO Consultant and Founder at Always Evolving SEO to talk about how you can use …
#422 Common Google Tag Manager Pitfalls That Can Have Catastrophic Results: Interview with Simo Ahava
In today’s episode of the Internet Marketing Podcast, Andy is joined by Simo Ahava, Senior Data Advocate at Reaktor, Google Developer Expert for Google Tag Manager and Google Analytics, and digital …
How To Add Local Business Schema Markup via Google Tag Manager (GTM)
In this post, we’ll show you how to ramp up your local SEO visibility by adding Local Business Schema to your site with Google Tag Manager. You’ll learn how to …
Learn How To Install & Set Up Google Tag Manager (GTM) Today
If you already have a Google Account, setting up Google Tag Manager (GTM) has never been easier. In this guide, we will walk you through the steps to create your …
What Is Google Tag Manager (GTM)?
Introduction As an agency specialising in Google Analytics, we’ve found clients can get confused about Google Tag Manager, what it is, what it does and the benefits it offers over …
3 Event Tracking Methods for Google Analytics Via Google Tag Manager
Before we start, if you’re unaware of what Google Tag Manager is, find out all about it in Jon Hibbitt’s blog post here! Background Google Tag Manager (GTM) promises to …
How to Track Multiple Google Analytics Properties in GTM (Google Tag Manager)
The short version: You can’t just add two properties side by side in the tracking ID section within Google Tag Manager If you want to track Google Analytics events across …
First look at Google Tag Manager v2
Google Tag Manager (GTM) is a powerful tool for anyone who is involved in configuring analytics (or other tracking on a website). It allows you to rapidly update and improve …
Google Analytics 4
Google Analytics 4 Services Book a free consultancy call {%%{base64content 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 }%%} {%%{base64content PGRpdiAgY2xhc3M9IngtdmlkZW8gZW1iZWQgd2l0aC1jb250YWluZXIiID48ZGl2IGNsYXNzPSJ4LXZpZGVvLWlubmVyIj48aWZyYW1lIHNyYz0iaHR0cHM6Ly9kcml2ZS5nb29nbGUuY29tL2ZpbGUvZC8xeUtYR1ZmaGhNdEtFY25zVXlKbnl0Sl9ZYjBBWjhJSGcvcHJldmlldyIgd2lkdGg9IjQ0MCIgaGVpZ2h0PSIyMDAiPjwvaWZyYW1lPjwvZGl2PjwvZGl2Pgo= }%%} {%%{base64content PGRpdiBjbGFzcz0ieC10ZXh0IiAgPjxwPjxlbT48c3BhbiBzdHlsZT0iZm9udC13ZWlnaHQ6IDQwMDsiPlRoaXMgdmlkZW88L3NwYW4+PHNwYW4gc3R5bGU9ImZvbnQtd2VpZ2h0OiA0MDA7Ij4gZGVtb25zdHJhdGVzIHRoZSBzaWduaWZpY2FudCByZXBvcnRpbmcgYW5kIG5hdmlnYXRpb24gY2hhbmdlcywgYW5kIGdpdmVzIHlvdSBhIGdsaW1wc2UgaW50byB0aGUgbWFueSBkaW1lbnNpb24gYW5kIG1ldHJpYyBkaWZmZXJlbmNlcy4gTmV3IGZlYXR1cmVzIGFuZCBmdW5jdGlvbmFsaXR5IGFyZSByZWxlYXNlZCBhbG1vc3QgYmktd2Vla2x5LCBzbyB5b3UgbWF5IGZpbmQgR0E0IGxvb2tzIGRpZmZlcmVudCBzaW5jZSB0aGUgcmVjb3JkaW5nIG9mIG91ciB2aWRlby48L3NwYW4+PC9lbT48L3A+CjxwPjxzcGFuIHN0eWxlPSJmb250LXdlaWdodDogNDAwOyI+QXMgd2VsbCBhcyBpbXBsZW1lbnRpbmcgdGhlIHRyYWNraW5nIHRoYXQgcG93ZXJzIEdBNCBhbmQgY29uZmlndXJpbmcgdGhlIHByb3BlcnR5LCB5b3VyIFVBIHRyYWNraW5nIHdpbGwgbmVlZCB0byBiZSBtaWdyYXRlZCwgeW91ciBVQSBkYXRhIHdpbGwgbmVlZCB0byBiZSBiYWNrZWQgdXAsIGFuZCB5b3VyIExvb2tlciBTdHVkaW8gKGZvcm1lcmx5IERhdGEgU3R1ZGlvKSByZXBvcnRzIHdpbGwgbGlrZWx5IG5lZWQgdG8gYmUgcmVjb25maWd1cmVkLjwvc3Bhbj48L3A+CjxwPjxzcGFuIHN0eWxlPSJmb250LXdlaWdodDogNDAwOyI+QWxsIG9mIHRoYXQgbWlnaHQgc291bmQgZGF1bnRpbmcsIGJ1dCBmZWFyIG5vdC4gSWYgeW91IGhhdmVu4oCZdCBhbHJlYWR5IHN0YXJ0ZWQgb3IgeW91IGhhdmUgYSBwcm9wZXJ0eSBhbmQgd2FudCB0byB2ZXJpZnkgaXRzIGRhdGEgaXMgYWNjdXJhdGUsIHdl4oCZcmUgaGVyZSB0byBoZWxwLjwvc3Bhbj48L3A+CjwvcD4KPGgyIHN0eWxlPSJ0ZXh0LWFsaWduOiBjZW50ZXI7Ij48c3BhbiBzdHlsZT0iY29sb3I6ICMwMDAwMDA7Ij48c3Ryb25nPk91ciBHQTQgU2VydmljZXM8L3N0cm9uZz48L3NwYW4+PC9oMj48L3A+CjwvZGl2Pgo= }%%} GA4 AuditingAssessing whether your property set-up and tracking are optimal {%%{base64content 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 …