A 65% Increase in SEO driven Revenue for International Retailer

MyTuxedo.co.uk also witnesses an 81% increase in web traffic following successful SEO & PPC campaign in 2011

As part of a tailored Search Engine Optimisation (SEO) and Pay per Click (PPC) campaign, MyTuxedo.co.uk has witnessed a 65 per cent increase in revenue as a direct result of SEO, compared to previous figures in 2010. The international retailer of men’s formalwear has also witnessed an overall increase of 81 per cent in search traffic to its website in the first six-months’ of the campaign from February –July 2011, boosting its search rankings and generating sales.

Having expanded into Europe, MyTuxedo.co.uk appointed SiteVisibility – a leading SEO, Paid and Social Media Marketing agency – to conduct a multi-lingual campaign using its own international Search marketing team. Therefore this integrated SEO and PPC campaign featured technical on-site SEO and metadata recommendations in English, Dutch and German websites.

As a result MyTuxedo.co.uk also witnessed an 85 per cent and 71 per cent increase in traffic to its German website, through keywords such as ‘smoking‘, and Dutch website via search terms like ‘rokkostuums‘ respectively.

To further increase the rankings of MyTuxedo’s key traffic, SiteVisibility also introduced a Student Union discount voucher code scheme which targeted a specific demographic; a ‘Social Calendar’ as a Hook for SEO campaigning; onsite SEO copy recommendations for newly created pages and a thorough competitor backlink analysis. Since the beginning of the campaign, MyTuxedo.co.uk also saw an increase in non-branded SEO traffic of 102 per cent and a rise in transactions from SEO of 49 per cent.

Tim Grimaldi, MyTuxedo.co.uk Director comments: “SiteVisibility has delivered great results as well as adding considerable value. With an 81 per cent increase in traffic and 65 per cent increase in revenue within 6 months, we wouldn’t hesitate to recommend SiteVisibility to anyone looking for a results-driven agency.”

Jason Woodford, SiteVisibility CEO, comments: “Increasing visits to your website and encouraging those visitors to click through and become your customers has become vitally important if businesses are to survive. We have all seen well-documented and negative stories about the retail sector and the boost it desperately needs to get the economy back on its feet. It is one of the most influential sectors in the world and its performance will often reflect that of the economy. We are pleased to say we are doing our bit by ensuring our ecommerce and retail clients thrive and buck the trend by growing and generating leads.”

Founded in 2003, Sussex-based MyTuxedo.co.uk is a retailer of men’s formalwear, including tuxedos, suits, and accessories. It also sells to Germany and the Netherlands.