As a company, we recognise the need for sustainable development and continually aim to have a positive economic, social and environmental impact through our activities. We strive to be a responsible business and to contribute to our local community in Brighton and London using the skills we have in-house.
As active members of Business in the Community (BITC) and past winners of the BITC Small Company of the Year, we have committed to taking a leadership role in engaging local organisations and working with them help maximise the positive impact of our efforts. Everyone in the company is given one day per annum to participate in the company’s CSR programme and this year we would like to see everyone involved in an area which captures their own passion, skills or interests.
After a year supporting Extratime, in 2014 SiteVisibility initiated the The Brighton BIG (Business Action Group) which is made up of a number of businesses (including CPJ Field & Co), working together on collaborative projects responding to specific needs of their local community.
The first project we have committed to support is Brighton Aldridge Community Academy (BACA). We aim to provide support for an initial period of 3 years.
BACA is located in the Moulsecoomb area of Brighton which has been identified by the 2010 Index of Multiple Deprivation as an area facing key social and economic challenges.
Despite a fabulous building and passionate teaching staff, BACA is under subscribed, does not meet the national average for young people achieving 5 A*-C including English and Maths at GCSE and has a high number of students with additional needs. The school would like to build stronger links with local businesses in order to widen opportunities for their students.
The Brighton BIG aims to provide intense and sustained support for the school. This allows the group to work strategically with the school in identifying how business can support them most effectively. Their support is focussed and through collaboration, the impact on the school and its young people will be greater.
BITC manage and coordinate the Brighton BIG activities. This includes quarterly facilitated business meetings, setting and reviewing objectives, project management and delivery, as well as monitoring and evaluation.
Projects Planned for Year 1:
6th Form Business Studies
Each BIG member business will provide 2 volunteers per week for a series of between 2 and 5 weeks to profile their organisation and the different roles available within it. They will be working with 10 6th form Business Studies Students.
The presentations will be filmed and will be used on BEACH, a website run by Brighton and Hove Jobs and Brighton and Hove City Council to support school students with Career Information Advice and Guidance, thus widening the reach and impact of the intervention.
These will also be available to teachers with the aim of increasing their awareness of local companies and opportunities to allow them to support their students more effectively. Each company will then consider offering some form of work experience for one of the students later in the year.
We aim to create a focus group to work with BACA around marketing and external projection of image. The group will be formed of marketing specialists from BIG member companies.
The BIG members will have the opportunity to join Legal and General in an innovative and fun Dragon’s Den event. The aim is to align with the schools focus around enterprise, and provide the students with a ‘real life’ situation to solve a marketing issue.
The benefits of Corporate Social Responsibility