This week we take at look at the subject of Pay Per Click. PPC can be an excellent means of getting targeted traffic to your website no matter now big or small your company. In this episode Jeremy Jacobs, Academy Internets very first Google Advertising Qualified Professional, will explain the basics of setting up a PPC campaign. We will be exploring who the biggest suppliers of paid for advertising are, what you need to know to get going and how to beat off your competitors.