Search marketers come from all around the world; but our American colleagues do a great job of making the most noise. It’s not surprising, given all the major search engines are based state-side and their thriving marketing sector that some
However any Brits firms drinking the American SEO Kool-Aid would be wise to remember there’s plenty of reasons why our friends over the
Language – we speak the same language but write it down completely differently. It’s easy enough to make the small changes, just switch your dictionary in MS Word. But there are plenty of intricate linguistic differences between English & American English, there’s even a blog dedicated to it.
Completely Different Authorities – we’ve had clients who have got one link from the BBC see their rankings sky rocket. Most Yanks will know about the Beeb, but it highlights the authority websites for the
Softer Sell – have you seen an American landing page? You’ve got to make your proposition clear but some firms really like to hammer it home. If you’re a
American Focused Social Media – most of the major America social book marking sites have a strong American focus, this can be a great opportunity if you’re after American customers but isn’t so appealing if you only sell to the UK. That doesn’t mean there aren’t opportunities to harness social media in the
Some Old Techniques Still Work There – It seems strange despite being a hugely dynamic market but some old fashioned techniques seem to work quite well state-side. Directories have died a death over here but a few still seem to have some power for US results.
This is just one of a number of differences between the two markets that you could end causing you to get your fingers burnt and why I wouldn’t recommend a British business approach an American search marketing agency, but then I may be a little biased!
[tag]seo industry, american seo, british seo,[/tag]