As you guys have probably understood, Kelvin and I are seriously addicted to social media, and Sphinn in particular. I am so obsessed with making the front page, (please fuel my addiction) that I have captured data every hour for the past two weeks in order to compile a good, up to date, illustrated, informative analysis of Sphinn traffic and posting times. They should help understand how Sphinn is used, and when to post in order to give maximum exposure to your story. Kelvin also recently wrote some great recommendations for Sphinn users, and I have seen a few Sphinn analyses already.
Sphinn is an SEM orientated social media network which allows users to publish links and comments about blog posts and news stories. I have recently noticed that Sphinners are not posting their own stories as much as they used to anymore; the shift occured after a discussion topic mentioned that Digg users who submitted their own content were frowned upon, and their story could end up being burried.
This means that posts are generally submitted as and when users read news stories (as opposed to when they are finished writing their own blog),which has an impact on the way they interact with content: instead of actively promoting a post that will drive traffic to their website, Sphinn users are actively promoting information that is relevant to their industry and community, ultimately giving the entire network more value and authority. Social Media is about engaging and discussing, not pushing advertising onto your colleagues!
- 1. Posts Per Hour – Whats your PPH ratio?
In order to understand how a story gets maximum exposure on Sphinn, I have compiled data so Kelvin and I could analyse and discuss the “Sphinn-metrics”. This data is pretty clear, it details how many posts per hour, for each hour of the working day. (Figures are averages, as data is from 7-10 days).
The largest amount of stories are published between 11and 12 (just before a lunch break) and between 3 and 4. This means that in order to get a maximum amount of users online, but a minimum amount of them posting stories ad bumping yours down under to fold or on to the second page, you should post “on a slope” meaning just after the peak period. That way you benefit from the traffic as well as the reducing number of submited posts.
- 2. Intervals between Posts – IBP and display
In order to give your story maximum exposure, you want to find out how long stories stay at the top of the upcoming page, and how long they take to go under the fold. If I have several stories to publish, I choose not to do it in a row as I think that has a negative effect on your post. Instead, every time I am gone under the fold, I will post my next news story.
Here,the smaller the interval between two posts, the less exposure your post will get. This said, there are more users online at these times given that as we said earlier, Sphinners now post other people’s stories instead of their own and you can see this is done during or after lunchtime.
Stories posted between 9-10 get around 32 minutes exposure in the first spot before another post replaces them. This will increase slightly until 11-12, which is when I assume morning bloggers have finished their posts, and 10am starters finish purging their rss reader.
The 1-2 peak is therefore a great time to publish your story, as most people are off the lunch, but will probably check Sphinn on their return. You can also see that 2-4 is a very busy time, with another wave of blogs reducing the intervals between posts to an average of 5 minutes (I have seen 8 posts in 9 minutes before..)