I’ll agree with you that the real opportunities for business in social media is not from advertising but marketing, but there are plenty of businesses who might benefit from experimenting with technology like Flyers Pro and wouldn’t know where to start when it comes to participating (though we’ll happily help them on that!)

I think search advertisers might end up seeing it as akin to the content network – in some cicrumstances can perform well but it’s an addition to search PPC not an alternative.

I’ll agree with you that the real opportunities for business in social media is not from advertising but marketing, but there are plenty of businesses who might benefit from experimenting with technology like Flyers Pro and wouldn’t know where to start when it comes to participating (though we’ll happily help them on that!)

I think search advertisers might end up seeing it as akin to the content network – in some cicrumstances can perform well but it’s an addition to search PPC not an alternative.

However with the budgets of our SME clients we focused our efforts on campaigns that bring sustainable custom as well as traffic.

My problem with Facebook flyers, and I am speaking as an experienced ‘customer’ of both Basic and Pro flyers, is that revenues would be far better invested elsewhere. Whether this be getting involved in related forums, groups and blogs or by creating applications, widgets and compelling viral (games, articles, videos, podcasts)

Whilst Facebook flyers might be a useful tool in ones arsenal, once again I would add, that in my opinion and my experience, their suitability is limited.

Si

However with the budgets of our SME clients we focused our efforts on campaigns that bring sustainable custom as well as traffic.

My problem with Facebook flyers, and I am speaking as an experienced ‘customer’ of both Basic and Pro flyers, is that revenues would be far better invested elsewhere. Whether this be getting involved in related forums, groups and blogs or by creating applications, widgets and compelling viral (games, articles, videos, podcasts)

Whilst Facebook flyers might be a useful tool in ones arsenal, once again I would add, that in my opinion and my experience, their suitability is limited.

Si

the thing is with Facebook flyers Pro, they are based on a CPC model. I completely understand and agree that users have somewhat become immune to banner advertising (which is why wee specialise in search!). and that’s exactly why I believe flyer pro to be a great idea:

Since you don’t pay by the impression but by the click, you are not throwing money away, you are generating the usual leads if users click the ad, but you are also generating free brand awareness if they don’t click the ad!

Furthermore, these flyers are not the type of advertising that appears in the news feed on the home page; they apepar in the left hanhd side column of facebook, and cannot be removed by facebook users.

Are you a little dubious about social media marketing perhaps?

the thing is with Facebook flyers Pro, they are based on a CPC model. I completely understand and agree that users have somewhat become immune to banner advertising (which is why wee specialise in search!). and that’s exactly why I believe flyer pro to be a great idea:

Since you don’t pay by the impression but by the click, you are not throwing money away, you are generating the usual leads if users click the ad, but you are also generating free brand awareness if they don’t click the ad!

Furthermore, these flyers are not the type of advertising that appears in the news feed on the home page; they apepar in the left hanhd side column of facebook, and cannot be removed by facebook users.

Are you a little dubious about social media marketing perhaps?

With the rich content and applications I can see little reason why Facebook users would wish to click and visit a site outside of Facebook, particularly as many of the pages already have skyscapers and horizontal banners on them.

But like you say, it might simply be brand building exercise, although I only agree with this, in preciple.

In my opinion, when thinking about getting involved in Facebook flyers, I would draw on an adaptation of the marketeer cliché from John Wanamaker:
“I know half my advertising budget is wasted, And I now know which half…”

Si

With the rich content and applications I can see little reason why Facebook users would wish to click and visit a site outside of Facebook, particularly as many of the pages already have skyscapers and horizontal banners on them.

But like you say, it might simply be brand building exercise, although I only agree with this, in preciple.

In my opinion, when thinking about getting involved in Facebook flyers, I would draw on an adaptation of the marketeer cliché from John Wanamaker:
“I know half my advertising budget is wasted, And I now know which half…”

Si

Prob just sloppy keyword research from the advertiser though!

Prob just sloppy keyword research from the advertiser though!

This shouldn’t even pass the Google safe-search filter let alone appear as a Facebook flyer!

This shouldn’t even pass the Google safe-search filter let alone appear as a Facebook flyer!