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	<title>Comments on: The Latest Facebook Advertising Update Explained</title>
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	<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-latest-facebook-advertising-update-explained</link>
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		<title>By: Dan Callaghan</title>
		<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/comment-page-1/#comment-3631</link>
		<dc:creator>Dan Callaghan</dc:creator>
		<pubDate>Tue, 21 Sep 2010 16:16:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitevisibility.co.uk/blog/?p=98#comment-3631</guid>
		<description>I havenet really thought about Facebook as a form of promotion, as am a bit wary of them, and none of my clients have really needed this type of promotion or so I thought, i will howevery after reading this post have a look</description>
		<content:encoded><![CDATA[<p>I havenet really thought about Facebook as a form of promotion, as am a bit wary of them, and none of my clients have really needed this type of promotion or so I thought, i will howevery after reading this post have a look</p>
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	<item>
		<title>By: Brad</title>
		<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/comment-page-1/#comment-221</link>
		<dc:creator>Brad</dc:creator>
		<pubDate>Mon, 24 Dec 2007 00:31:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitevisibility.co.uk/blog/?p=98#comment-221</guid>
		<description>Nick,
I think you have the facebook advertising scheme backwards.  Your price per click that you set is a bid.  What facebook does is take the highest bidders and fulfills their ad quotas first, and then works down the bid list.  This maximizes facebook&#039;s revenue.  By raising your bid 100%, you more than doubled facebook&#039;s revenue off of you for almost the same output.  It&#039;s a reverse auction and unfortunately you were bidding up instead of down.

Instead, what I suggest you do is slowly decrease the cost per click you bid until your daily quota falls below what you require.  Then return to that minimum bid number that provides you the number of clicks you want.  That will provide you the number of clicks-throughs you want at the minimum price for your desired to quota to be met.

Additionally, if you have data that tells you what your profit per site visit is from this demographic, then you can incorporate the facebook bid price and number of click-throughs to maximize the profit for your company, which may or may not be the minimum bid price or maximum number of click-throughs.

Hopefully that will help a little bit and good luck!</description>
		<content:encoded><![CDATA[<p>Nick,<br />
I think you have the facebook advertising scheme backwards.  Your price per click that you set is a bid.  What facebook does is take the highest bidders and fulfills their ad quotas first, and then works down the bid list.  This maximizes facebook&#8217;s revenue.  By raising your bid 100%, you more than doubled facebook&#8217;s revenue off of you for almost the same output.  It&#8217;s a reverse auction and unfortunately you were bidding up instead of down.</p>
<p>Instead, what I suggest you do is slowly decrease the cost per click you bid until your daily quota falls below what you require.  Then return to that minimum bid number that provides you the number of clicks you want.  That will provide you the number of clicks-throughs you want at the minimum price for your desired to quota to be met.</p>
<p>Additionally, if you have data that tells you what your profit per site visit is from this demographic, then you can incorporate the facebook bid price and number of click-throughs to maximize the profit for your company, which may or may not be the minimum bid price or maximum number of click-throughs.</p>
<p>Hopefully that will help a little bit and good luck!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Brad</title>
		<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/comment-page-1/#comment-874</link>
		<dc:creator>Brad</dc:creator>
		<pubDate>Mon, 24 Dec 2007 00:31:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitevisibility.co.uk/blog/?p=98#comment-874</guid>
		<description>Nick,
I think you have the facebook advertising scheme backwards.  Your price per click that you set is a bid.  What facebook does is take the highest bidders and fulfills their ad quotas first, and then works down the bid list.  This maximizes facebook&#039;s revenue.  By raising your bid 100%, you more than doubled facebook&#039;s revenue off of you for almost the same output.  It&#039;s a reverse auction and unfortunately you were bidding up instead of down.

Instead, what I suggest you do is slowly decrease the cost per click you bid until your daily quota falls below what you require.  Then return to that minimum bid number that provides you the number of clicks you want.  That will provide you the number of clicks-throughs you want at the minimum price for your desired to quota to be met.

Additionally, if you have data that tells you what your profit per site visit is from this demographic, then you can incorporate the facebook bid price and number of click-throughs to maximize the profit for your company, which may or may not be the minimum bid price or maximum number of click-throughs.

Hopefully that will help a little bit and good luck!</description>
		<content:encoded><![CDATA[<p>Nick,<br />
I think you have the facebook advertising scheme backwards.  Your price per click that you set is a bid.  What facebook does is take the highest bidders and fulfills their ad quotas first, and then works down the bid list.  This maximizes facebook&#8217;s revenue.  By raising your bid 100%, you more than doubled facebook&#8217;s revenue off of you for almost the same output.  It&#8217;s a reverse auction and unfortunately you were bidding up instead of down.</p>
<p>Instead, what I suggest you do is slowly decrease the cost per click you bid until your daily quota falls below what you require.  Then return to that minimum bid number that provides you the number of clicks you want.  That will provide you the number of clicks-throughs you want at the minimum price for your desired to quota to be met.</p>
<p>Additionally, if you have data that tells you what your profit per site visit is from this demographic, then you can incorporate the facebook bid price and number of click-throughs to maximize the profit for your company, which may or may not be the minimum bid price or maximum number of click-throughs.</p>
<p>Hopefully that will help a little bit and good luck!</p>
]]></content:encoded>
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		<title>By: Eloi</title>
		<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/comment-page-1/#comment-215</link>
		<dc:creator>Eloi</dc:creator>
		<pubDate>Wed, 14 Nov 2007 13:42:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitevisibility.co.uk/blog/?p=98#comment-215</guid>
		<description>Mm That&#039;s really interesting Nick, I am going to have a look into this relation between the minimum bid and the amount of maximum impressions... I haden&#039;t heard of it before.

In your client&#039;s case, Facebook seems to be a perfect platform for recruitment!</description>
		<content:encoded><![CDATA[<p>Mm That&#8217;s really interesting Nick, I am going to have a look into this relation between the minimum bid and the amount of maximum impressions&#8230; I haden&#8217;t heard of it before.</p>
<p>In your client&#8217;s case, Facebook seems to be a perfect platform for recruitment!</p>
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	<item>
		<title>By: Eloi</title>
		<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/comment-page-1/#comment-868</link>
		<dc:creator>Eloi</dc:creator>
		<pubDate>Wed, 14 Nov 2007 13:42:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitevisibility.co.uk/blog/?p=98#comment-868</guid>
		<description>Mm That&#039;s really interesting Nick, I am going to have a look into this relation between the minimum bid and the amount of maximum impressions... I haden&#039;t heard of it before.

In your client&#039;s case, Facebook seems to be a perfect platform for recruitment!</description>
		<content:encoded><![CDATA[<p>Mm That&#8217;s really interesting Nick, I am going to have a look into this relation between the minimum bid and the amount of maximum impressions&#8230; I haden&#8217;t heard of it before.</p>
<p>In your client&#8217;s case, Facebook seems to be a perfect platform for recruitment!</p>
]]></content:encoded>
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		<title>By: Nick Christian</title>
		<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/comment-page-1/#comment-219</link>
		<dc:creator>Nick Christian</dc:creator>
		<pubDate>Wed, 14 Nov 2007 13:06:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitevisibility.co.uk/blog/?p=98#comment-219</guid>
		<description>No but for ours it&#039;s ideal. We have one ad so far for our student jobs site and the ad program is perfect because it enables us to specifically target students within a particular age range which really minimises waste. It should work the same with our ski jobs site, just aiming at people who have the word &quot;ski&quot; in their profile.

One thing I don&#039;t understand is the relationship between your bid and the number of impressions. We At 10 cents per click it seemed to top out at 25,000 impressions, so I increased it to twenty and the numbers went up again. Is there some small (or large) print that i should have read but haven&#039;t?

Y&#039;all are providing an outstanding service.

*salutes*</description>
		<content:encoded><![CDATA[<p>No but for ours it&#8217;s ideal. We have one ad so far for our student jobs site and the ad program is perfect because it enables us to specifically target students within a particular age range which really minimises waste. It should work the same with our ski jobs site, just aiming at people who have the word &#8220;ski&#8221; in their profile.</p>
<p>One thing I don&#8217;t understand is the relationship between your bid and the number of impressions. We At 10 cents per click it seemed to top out at 25,000 impressions, so I increased it to twenty and the numbers went up again. Is there some small (or large) print that i should have read but haven&#8217;t?</p>
<p>Y&#8217;all are providing an outstanding service.</p>
<p>*salutes*</p>
]]></content:encoded>
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		<title>By: Nick Christian</title>
		<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/comment-page-1/#comment-872</link>
		<dc:creator>Nick Christian</dc:creator>
		<pubDate>Wed, 14 Nov 2007 13:06:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitevisibility.co.uk/blog/?p=98#comment-872</guid>
		<description>No but for ours it&#039;s ideal. We have one ad so far for our student jobs site and the ad program is perfect because it enables us to specifically target students within a particular age range which really minimises waste. It should work the same with our ski jobs site, just aiming at people who have the word &quot;ski&quot; in their profile.

One thing I don&#039;t understand is the relationship between your bid and the number of impressions. We At 10 cents per click it seemed to top out at 25,000 impressions, so I increased it to twenty and the numbers went up again. Is there some small (or large) print that i should have read but haven&#039;t?

Y&#039;all are providing an outstanding service.

*salutes*</description>
		<content:encoded><![CDATA[<p>No but for ours it&#8217;s ideal. We have one ad so far for our student jobs site and the ad program is perfect because it enables us to specifically target students within a particular age range which really minimises waste. It should work the same with our ski jobs site, just aiming at people who have the word &#8220;ski&#8221; in their profile.</p>
<p>One thing I don&#8217;t understand is the relationship between your bid and the number of impressions. We At 10 cents per click it seemed to top out at 25,000 impressions, so I increased it to twenty and the numbers went up again. Is there some small (or large) print that i should have read but haven&#8217;t?</p>
<p>Y&#8217;all are providing an outstanding service.</p>
<p>*salutes*</p>
]]></content:encoded>
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		<title>By: Eloi</title>
		<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/comment-page-1/#comment-216</link>
		<dc:creator>Eloi</dc:creator>
		<pubDate>Wed, 14 Nov 2007 12:54:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitevisibility.co.uk/blog/?p=98#comment-216</guid>
		<description>Haha !! Well done Nick, I have become a little bit of Facebook geek as well since these advertising progras have been rolled out... There is a great market to tap into on Facebook, but I don&#039;t think it&#039;s for ervy business.</description>
		<content:encoded><![CDATA[<p>Haha !! Well done Nick, I have become a little bit of Facebook geek as well since these advertising progras have been rolled out&#8230; There is a great market to tap into on Facebook, but I don&#8217;t think it&#8217;s for ervy business.</p>
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		<title>By: Eloi</title>
		<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/comment-page-1/#comment-869</link>
		<dc:creator>Eloi</dc:creator>
		<pubDate>Wed, 14 Nov 2007 12:54:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitevisibility.co.uk/blog/?p=98#comment-869</guid>
		<description>Haha !! Well done Nick, I have become a little bit of Facebook geek as well since these advertising progras have been rolled out... There is a great market to tap into on Facebook, but I don&#039;t think it&#039;s for ervy business.</description>
		<content:encoded><![CDATA[<p>Haha !! Well done Nick, I have become a little bit of Facebook geek as well since these advertising progras have been rolled out&#8230; There is a great market to tap into on Facebook, but I don&#8217;t think it&#8217;s for ervy business.</p>
]]></content:encoded>
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		<title>By: Nick Christian</title>
		<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/comment-page-1/#comment-220</link>
		<dc:creator>Nick Christian</dc:creator>
		<pubDate>Wed, 14 Nov 2007 12:39:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitevisibility.co.uk/blog/?p=98#comment-220</guid>
		<description>You&#039;ve turned me into a Facebook AdStats geek!

I&#039;ve just posted our first facebook ad for the highly economical sum of 10 cents per click.

I&#039;m going to spend the rest of the day refreshing the stats page and getting a thrill each time the click count increases.</description>
		<content:encoded><![CDATA[<p>You&#8217;ve turned me into a Facebook AdStats geek!</p>
<p>I&#8217;ve just posted our first facebook ad for the highly economical sum of 10 cents per click.</p>
<p>I&#8217;m going to spend the rest of the day refreshing the stats page and getting a thrill each time the click count increases.</p>
]]></content:encoded>
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		<title>By: Nick Christian</title>
		<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/comment-page-1/#comment-873</link>
		<dc:creator>Nick Christian</dc:creator>
		<pubDate>Wed, 14 Nov 2007 12:39:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitevisibility.co.uk/blog/?p=98#comment-873</guid>
		<description>You&#039;ve turned me into a Facebook AdStats geek!

I&#039;ve just posted our first facebook ad for the highly economical sum of 10 cents per click.

I&#039;m going to spend the rest of the day refreshing the stats page and getting a thrill each time the click count increases.</description>
		<content:encoded><![CDATA[<p>You&#8217;ve turned me into a Facebook AdStats geek!</p>
<p>I&#8217;ve just posted our first facebook ad for the highly economical sum of 10 cents per click.</p>
<p>I&#8217;m going to spend the rest of the day refreshing the stats page and getting a thrill each time the click count increases.</p>
]]></content:encoded>
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		<title>By: Eloi</title>
		<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/comment-page-1/#comment-218</link>
		<dc:creator>Eloi</dc:creator>
		<pubDate>Fri, 09 Nov 2007 11:58:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitevisibility.co.uk/blog/?p=98#comment-218</guid>
		<description>If you already have a profile on facebook, all you need to do is click on the &#039;advertisers&#039; link at the bottom of the page, and select the left hand side option of &#039;creating a Facebook page&#039;.

This will allow you (the person you were logged in as in the first place) to create the profile, and automatically become administrator of the group, giving you all the usual group functionalities.

Alternatively, if you do not have an existing Facebook profile, you can create a page by clicking on the same advertiser link on the facebook.com page, and then specify that you do not have an existing profile. Facebook will then create one for you, and associate your profile with the group and all admin functions.</description>
		<content:encoded><![CDATA[<p>If you already have a profile on facebook, all you need to do is click on the &#8216;advertisers&#8217; link at the bottom of the page, and select the left hand side option of &#8216;creating a Facebook page&#8217;.</p>
<p>This will allow you (the person you were logged in as in the first place) to create the profile, and automatically become administrator of the group, giving you all the usual group functionalities.</p>
<p>Alternatively, if you do not have an existing Facebook profile, you can create a page by clicking on the same advertiser link on the facebook.com page, and then specify that you do not have an existing profile. Facebook will then create one for you, and associate your profile with the group and all admin functions.</p>
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		<title>By: Eloi</title>
		<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/comment-page-1/#comment-871</link>
		<dc:creator>Eloi</dc:creator>
		<pubDate>Fri, 09 Nov 2007 11:58:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitevisibility.co.uk/blog/?p=98#comment-871</guid>
		<description>If you already have a profile on facebook, all you need to do is click on the &#039;advertisers&#039; link at the bottom of the page, and select the left hand side option of &#039;creating a Facebook page&#039;.

This will allow you (the person you were logged in as in the first place) to create the profile, and automatically become administrator of the group, giving you all the usual group functionalities.

Alternatively, if you do not have an existing Facebook profile, you can create a page by clicking on the same advertiser link on the facebook.com page, and then specify that you do not have an existing profile. Facebook will then create one for you, and associate your profile with the group and all admin functions.</description>
		<content:encoded><![CDATA[<p>If you already have a profile on facebook, all you need to do is click on the &#8216;advertisers&#8217; link at the bottom of the page, and select the left hand side option of &#8216;creating a Facebook page&#8217;.</p>
<p>This will allow you (the person you were logged in as in the first place) to create the profile, and automatically become administrator of the group, giving you all the usual group functionalities.</p>
<p>Alternatively, if you do not have an existing Facebook profile, you can create a page by clicking on the same advertiser link on the facebook.com page, and then specify that you do not have an existing profile. Facebook will then create one for you, and associate your profile with the group and all admin functions.</p>
]]></content:encoded>
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		<title>By: Marc Levy</title>
		<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/comment-page-1/#comment-217</link>
		<dc:creator>Marc Levy</dc:creator>
		<pubDate>Fri, 09 Nov 2007 11:47:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitevisibility.co.uk/blog/?p=98#comment-217</guid>
		<description>Great info... how do you actually set-up a &#039;business page&#039; on facebook? Do you have to sign-up again, but as a business?</description>
		<content:encoded><![CDATA[<p>Great info&#8230; how do you actually set-up a &#8216;business page&#8217; on facebook? Do you have to sign-up again, but as a business?</p>
]]></content:encoded>
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		<title>By: Marc Levy</title>
		<link>http://www.sitevisibility.co.uk/blog/2007/11/07/the-latest-facebook-advertising-update-explained/comment-page-1/#comment-870</link>
		<dc:creator>Marc Levy</dc:creator>
		<pubDate>Fri, 09 Nov 2007 11:47:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitevisibility.co.uk/blog/?p=98#comment-870</guid>
		<description>Great info... how do you actually set-up a &#039;business page&#039; on facebook? Do you have to sign-up again, but as a business?</description>
		<content:encoded><![CDATA[<p>Great info&#8230; how do you actually set-up a &#8216;business page&#8217; on facebook? Do you have to sign-up again, but as a business?</p>
]]></content:encoded>
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