Search Engine Optimisation Revisited – Part 2 Podcast Episode #37

n episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation. Daniel Rowles tells us about such things as online directories, inbound links, CMS systems and quality content.

Topics covered:

• Online directories;
• Google page rank and how it works;
• Getting inbound links; * Creating useful, quality content;
• Avoiding duplicate content;
• Getting your site structure right;
• CMS systems;
• Using the link: operator in Google;
• The importance of internal links.
• Resources mentioned:
• Joomla – http://www.joomla.org
• Drupal – http://drupal.org
• WordPress - http://wordpress.org
• Google Webmasters Tools – http://www.google.com/webmasters/tools

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