Comments on: The Adwords Quirk That Can Ruin Reports http://www.sitevisibility.co.uk/blog/2008/08/07/the-adwords-quirk-that-can-ruin-reports/?utm_source=rss&utm_medium=rss&utm_campaign=the-adwords-quirk-that-can-ruin-reports Mon, 06 Feb 2012 14:58:30 +0000 hourly 1 http://wordpress.org/?v= By: Tom Hale http://www.sitevisibility.co.uk/blog/2008/08/07/the-adwords-quirk-that-can-ruin-reports/comment-page-1/#comment-324 Tom Hale Fri, 08 Aug 2008 17:04:17 +0000 http://www.sitevisibility.co.uk/blog/?p=162#comment-324 Understanding metric differences is hard enough, explaining them to clients is several times even more difficult. There are many quirks, but the one this thread most brings to my mind is the 30-day delay pointed out here in Google Conversion Tracking vs Google Analytics. AdWords Conversion Tracking assigns a conversion event to the last documented paid click assigned to that visitor ( my understanding), within the 30-day life of the cookie. Not the day of the actual conversion event unless of course both happen on the same day. Google Analytics, assigns the conversion event (goals, ecommerce, etc.), to the the day of the actual converting visit. Ain't it fun ;-) -Tom Hale Understanding metric differences is hard enough, explaining them to clients is several times even more difficult.

There are many quirks, but the one this thread most brings to my mind is the 30-day delay pointed out here in Google Conversion Tracking vs Google Analytics.

AdWords Conversion Tracking assigns a conversion event to the last documented paid click assigned to that visitor ( my understanding), within the 30-day life of the cookie. Not the day of the actual conversion event unless of course both happen on the same day.

Google Analytics, assigns the conversion event (goals, ecommerce, etc.), to the the day of the actual converting visit.

Ain’t it fun ;-)

-Tom Hale

]]> By: Tom Hale http://www.sitevisibility.co.uk/blog/2008/08/07/the-adwords-quirk-that-can-ruin-reports/comment-page-1/#comment-984 Tom Hale Fri, 08 Aug 2008 17:04:17 +0000 http://www.sitevisibility.co.uk/blog/?p=162#comment-984 Understanding metric differences is hard enough, explaining them to clients is several times even more difficult. There are many quirks, but the one this thread most brings to my mind is the 30-day delay pointed out here in Google Conversion Tracking vs Google Analytics. AdWords Conversion Tracking assigns a conversion event to the last documented paid click assigned to that visitor ( my understanding), within the 30-day life of the cookie. Not the day of the actual conversion event unless of course both happen on the same day. Google Analytics, assigns the conversion event (goals, ecommerce, etc.), to the the day of the actual converting visit. Ain't it fun ;-) -Tom Hale Understanding metric differences is hard enough, explaining them to clients is several times even more difficult.

There are many quirks, but the one this thread most brings to my mind is the 30-day delay pointed out here in Google Conversion Tracking vs Google Analytics.

AdWords Conversion Tracking assigns a conversion event to the last documented paid click assigned to that visitor ( my understanding), within the 30-day life of the cookie. Not the day of the actual conversion event unless of course both happen on the same day.

Google Analytics, assigns the conversion event (goals, ecommerce, etc.), to the the day of the actual converting visit.

Ain’t it fun ;-)

-Tom Hale

]]> By: Tim Barlow http://www.sitevisibility.co.uk/blog/2008/08/07/the-adwords-quirk-that-can-ruin-reports/comment-page-1/#comment-326 Tim Barlow Fri, 08 Aug 2008 07:32:30 +0000 http://www.sitevisibility.co.uk/blog/?p=162#comment-326 Hi Dan, Differences in conversion numbers between reports can also be seen as a result of actual delayed conversions. e.g. potential customer clicks on an advert on Monday but doesn't convert until Wednesday. If you run a report for the Monday on Tuesday, then no conversion will be reported. Re-run the report for Monday on the Friday, then the conversion will show. Hi Dan,

Differences in conversion numbers between reports can also be seen as a result of actual delayed conversions.

e.g. potential customer clicks on an advert on Monday but doesn’t convert until Wednesday. If you run a report for the Monday on Tuesday, then no conversion will be reported. Re-run the report for Monday on the Friday, then the conversion will show.

]]> By: Tim Barlow http://www.sitevisibility.co.uk/blog/2008/08/07/the-adwords-quirk-that-can-ruin-reports/comment-page-1/#comment-986 Tim Barlow Fri, 08 Aug 2008 07:32:30 +0000 http://www.sitevisibility.co.uk/blog/?p=162#comment-986 Hi Dan, Differences in conversion numbers between reports can also be seen as a result of actual delayed conversions. e.g. potential customer clicks on an advert on Monday but doesn't convert until Wednesday. If you run a report for the Monday on Tuesday, then no conversion will be reported. Re-run the report for Monday on the Friday, then the conversion will show. Hi Dan,

Differences in conversion numbers between reports can also be seen as a result of actual delayed conversions.

e.g. potential customer clicks on an advert on Monday but doesn’t convert until Wednesday. If you run a report for the Monday on Tuesday, then no conversion will be reported. Re-run the report for Monday on the Friday, then the conversion will show.

]]> By: Don http://www.sitevisibility.co.uk/blog/2008/08/07/the-adwords-quirk-that-can-ruin-reports/comment-page-1/#comment-325 Don Thu, 07 Aug 2008 21:54:31 +0000 http://www.sitevisibility.co.uk/blog/?p=162#comment-325 The conversion cookie Google places on a searcher's computer lasts for 30 days. If someone clicks on an ad, but doesn't make a converting action immediately, they can still be counted as a conversion if they come back within 30 days and complete a conclusion at that point. When I run reports for the previous month, I usually see a 10-15% increase in conversions compared to previous reports for the same time period. Yahoo's cookie is also 30 days, while MSN's cookie is 7 days. The conversion cookie Google places on a searcher’s computer lasts for 30 days. If someone clicks on an ad, but doesn’t make a converting action immediately, they can still be counted as a conversion if they come back within 30 days and complete a conclusion at that point.

When I run reports for the previous month, I usually see a 10-15% increase in conversions compared to previous reports for the same time period.
Yahoo’s cookie is also 30 days, while MSN’s cookie is 7 days.

]]> By: Don http://www.sitevisibility.co.uk/blog/2008/08/07/the-adwords-quirk-that-can-ruin-reports/comment-page-1/#comment-985 Don Thu, 07 Aug 2008 21:54:31 +0000 http://www.sitevisibility.co.uk/blog/?p=162#comment-985 The conversion cookie Google places on a searcher's computer lasts for 30 days. If someone clicks on an ad, but doesn't make a converting action immediately, they can still be counted as a conversion if they come back within 30 days and complete a conclusion at that point. When I run reports for the previous month, I usually see a 10-15% increase in conversions compared to previous reports for the same time period. Yahoo's cookie is also 30 days, while MSN's cookie is 7 days. The conversion cookie Google places on a searcher’s computer lasts for 30 days. If someone clicks on an ad, but doesn’t make a converting action immediately, they can still be counted as a conversion if they come back within 30 days and complete a conclusion at that point.

When I run reports for the previous month, I usually see a 10-15% increase in conversions compared to previous reports for the same time period.
Yahoo’s cookie is also 30 days, while MSN’s cookie is 7 days.

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