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Making email marketing more effective – Podcast Episode #40

In episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to how people read email. And we talk to Ciaran Rogers about how he is integrating an email marketing analysis tool with his CRM system. Coming up in Internet Marketing. Topics covered:

  • Getting the right subject line
  • The correct way to test the email
  • What you must have at the beginning of your email
  • The best format for HTML emails
  • Knowing email client compatibility issues
  • Taming disorderly line wraps
  • Platform compliance and taking advantage of the mobile revolution
  • How people read email
  • Finding your hot prospects
  • Capturing screencasts for free with Jing

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