As we’ve been growing in the last few years we’ve always been looking for good SEOs (if anyone is on the look out for a new challenge drop me a private message on twitter cause we’ve got at least one really good SEO role available at the moment) However if you’ve got link building in your blood, it’s a hard habbit to shake off.
photo credit: futureshape
Fancying ourselves as expert link building ninjas, we thought it would be the perfect opportunity to attract some additional links for Site Visibility.
For as long as I’ve been working in SEO Google has seemed to be place a lot of emphasis on links from authority domains, in the UK one of the most trusted sites you can receive a link from is an .ac.uk address which are used by British Universities.
They are the holy grail in any link building campaign, worth their worth their weight in gold & always top of our linking lists.
The good news for us was most of the universities have their own career services, which are organisations that help their students & alumni get jobs. They were ideal for us to target; while for some roles we weren’t deliberately recruiting graduates for the positions, they might be ideally suited.
The added bonus was most of these careers services have their own websites where they post the vacancies. With an .ac.uk address, with regularly updated content, been established for years & with high page rank, it’s the perfect link.
It’s a perfect example of some opportunistic link building & how you can take advantage of normal business activities that can gain some added link juice as a bonus. It shows why there is no benefit to doing your link building in isolation from the rest of the business. It’s much easier to attract that valuable blue underlined text with a spark on seemingly unrelated inspiration.
#1 by Purple Widget at November 10th, 2008
I think this is another great example of not trying too hard and not over thinking things. This is a natural extension of doing “regular” business. It would be tough to think of this as doing something strictly to gain links, its simply expanding on something you’re already doing or would do anyone. With so many trying so hard to get links sometimes the best strategy (as this article illustrates) is to simply see what’s right in front of you. It’s like the romantic comedy of link building – your perfect match was right in front of you the whole time.
#2 by Purple Widget at November 10th, 2008
I think this is another great example of not trying too hard and not over thinking things. This is a natural extension of doing “regular” business. It would be tough to think of this as doing something strictly to gain links, its simply expanding on something you’re already doing or would do anyone. With so many trying so hard to get links sometimes the best strategy (as this article illustrates) is to simply see what’s right in front of you. It’s like the romantic comedy of link building – your perfect match was right in front of you the whole time.
#3 by Kelvin at November 10th, 2008
spot on, I think at the very heart of most modern effective marketing is taking what you do already but knowing how to eek a little marketing benefit out of everything you do.
Every email you send out is a chance to get a link, every free gift you send with your order is a link building opportunity.
And also every bad example of customer service can send a link your way too
#4 by Kelvin at November 10th, 2008
spot on, I think at the very heart of most modern effective marketing is taking what you do already but knowing how to eek a little marketing benefit out of everything you do.
Every email you send out is a chance to get a link, every free gift you send with your order is a link building opportunity.
And also every bad example of customer service can send a link your way too
#5 by John Lochrie at January 8th, 2009
Nice Post….keep it up !!!! Good job
John Lochrie
#6 by John Lochrie at January 8th, 2009
Nice Post….keep it up !!!! Good job
John Lochrie