Features like NMA Marketing Services Guide are pretty handy, even if just to spy on the turnover of your competitors, but it seems like NMA and its peers are really missing a trick by not having a similar “Hall of Shame”.
Like all those straight-up ethical white hat search engine marketing agencies featured in the guide, every week we are receiving calls from businesses who have had their fingers burned by companies who at best could be described as Snake Oil Salesmen.
While it’s a great opportunity for us to win clients it’s not good for the industry as a whole. Most firms know who the worst culprits are, but aren’t too keen to put their head above the parapet for fear of seeming unprofessional. Some people have a go at outing people, but others aren’t exactly impressed
I think it’s time for our lovely trade press to stand up and be counted, naming and shaming the firms will not only help businesses avoid getting ripped off it might even encourage a few firms to clean their act up.
For the SEO industry to really flourish we need to educate our clients and take responsibility who some of our less trustworthy competitors who seem to think hard sell cold calling is appropriate way of attract customers and that reciprocal linking schemes are the panacea for search engine rankings.
My only hope is the current financial uncertainity encourages firms to put their agencies under a bit more scruitiny and realise if they are dealing with a legitimate company or not.