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Nuggets from SES London – Podcast Episode #46

In a lively round table session today I talk to Daniel Rowles and Kelvin Newman about web analytics – or should I say the expectations and demand of said web anayltics, mobile search marketing, some useful Twitter tips and what microphone we use for recording the podcast. Topics covered:

  • What microphone do we use for Internet Marketing?
  • Notes from Search Engine Strategies (SES) London
  • Expectations ramp up for web analytics
  • Greater demand for analytics interpretation
  • The future of search marketing
  • Search marketing and mobile devices
  • Why are some people going off Google Analytics?
  • Social Media Marketing and the hype cycle
  • Why are there so few brits on the Search Engine curcuit?
  • The value of Twitter for business
  • Twitter tips and techniques

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