In a lively round table session today I talk to Daniel Rowles and Kelvin Newman about web analytics – or should I say the expectations and demand of said web anayltics, mobile search marketing, some useful Twitter tips and what microphone we use for recording the podcast. Topics covered:
- What microphone do we use for Internet Marketing?
- Notes from Search Engine Strategies (SES) London
- Expectations ramp up for web analytics
- Greater demand for analytics interpretation
- The future of search marketing
- Search marketing and mobile devices
- Why are some people going off Google Analytics?
- Social Media Marketing and the hype cycle
- Why are there so few brits on the Search Engine curcuit?
- The value of Twitter for business
- Twitter tips and techniques
Links:
- Filtering Google Analytics from a Mac
- Internet Advertising Bureau – www.iabuk.net
- Great Beginners Guide To Twitter – http://www.slideshare.net/onlinejournalist/twitter-for-beginners-1012050?type=powerpoint
Related posts:
- SMX London Podcast Interview With Rand Fishkin from SEOmoz, Lyndon Antcliff & Ciaran Norris – Podcast Episode #49
- Podcast Interview With World Leading Analytics Authority Avinash Kaushik – Podcast Episode #51
- Website Usability – Podcast Episode #3
- An introduction to online marketing – Podcast Episode #1
- SEO Latest Trends – Podcast Episode #45
Kelvin Newman is SiteVisibility's Creative Director and is the editor of the UK's most listened to Marketing Podcast which is second biggest in the iTunes US.
He also spends his time at conferences, tweeting too much and working on top secret research and development projects.
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