Comments on: Monsters versus Aliens SEO Strategy – Stupidity or Genius? http://www.sitevisibility.co.uk/blog/2009/04/07/monsters-versus-aliens-seo-strategy-%e2%80%93-stupidity-or-genius/?utm_source=rss&utm_medium=rss&utm_campaign=monsters-versus-aliens-seo-strategy-%25e2%2580%2593-stupidity-or-genius Mon, 06 Feb 2012 14:58:30 +0000 hourly 1 http://wordpress.org/?v= By: harry http://www.sitevisibility.co.uk/blog/2009/04/07/monsters-versus-aliens-seo-strategy-%e2%80%93-stupidity-or-genius/comment-page-1/#comment-1128 harry Tue, 21 Apr 2009 23:08:13 +0000 http://www.sitevisibility.co.uk/blog/?p=283#comment-1128 nerd nerd

]]> By: MVA | Think Search http://www.sitevisibility.co.uk/blog/2009/04/07/monsters-versus-aliens-seo-strategy-%e2%80%93-stupidity-or-genius/comment-page-1/#comment-1127 MVA | Think Search Mon, 20 Apr 2009 19:01:29 +0000 http://www.sitevisibility.co.uk/blog/?p=283#comment-1127 [...] 08.04.09 Andrew Girdwood spotted this a few days before I did and Site Visibility echo chambered it yesterday as [...] [...] 08.04.09 Andrew Girdwood spotted this a few days before I did and Site Visibility echo chambered it yesterday as [...]

]]> By: Lokku Labs http://www.sitevisibility.co.uk/blog/2009/04/07/monsters-versus-aliens-seo-strategy-%e2%80%93-stupidity-or-genius/comment-page-1/#comment-1126 Lokku Labs Thu, 09 Apr 2009 13:07:01 +0000 http://www.sitevisibility.co.uk/blog/?p=283#comment-1126 Agree with all. If this is a case of ignorance instead of stupidity, well, it's up to us Internet marketers to educate the market! Agree with all.

If this is a case of ignorance instead of stupidity, well, it’s up to us Internet marketers to educate the market!

]]> By: Alan http://www.sitevisibility.co.uk/blog/2009/04/07/monsters-versus-aliens-seo-strategy-%e2%80%93-stupidity-or-genius/comment-page-1/#comment-1129 Alan Thu, 09 Apr 2009 09:07:03 +0000 http://www.sitevisibility.co.uk/blog/?p=283#comment-1129 Thanks Ruben, and a good point. What seems silly is that Paramount's "sales cost" could easily be pushed up by other PPC bidders for the term 'mva' though. If others started bidding Paramount would either pay more and more for the top spot or start to drop down the rankings. I think it's useful to see SEO as an investment, but considering the site ranks top in organic search for "monsters versus aliens" already, I don't see the need to promote the film with an ambiguous acronym for a search keyword. Thanks Ruben, and a good point.

What seems silly is that Paramount’s “sales cost” could easily be pushed up by other PPC bidders for the term ‘mva’ though. If others started bidding Paramount would either pay more and more for the top spot or start to drop down the rankings.

I think it’s useful to see SEO as an investment, but considering the site ranks top in organic search for “monsters versus aliens” already, I don’t see the need to promote the film with an ambiguous acronym for a search keyword.

]]> By: Lokku Labs http://www.sitevisibility.co.uk/blog/2009/04/07/monsters-versus-aliens-seo-strategy-%e2%80%93-stupidity-or-genius/comment-page-1/#comment-1125 Lokku Labs Wed, 08 Apr 2009 14:28:38 +0000 http://www.sitevisibility.co.uk/blog/?p=283#comment-1125 Maybe it is not that stupid, it depends how you look at it probably. The ROI of a high budget movie is determined in the first weekend of exhibition. The offline advert directing traffic to the adwords campaign is just a sales cost. SEO is more of an investment than a cost. Optimizing a microsite whose lifetime would be as long as the duration of the offline campaign would not benefit Paramount in the long term? Ruben Lokku Labs Maybe it is not that stupid, it depends how you look at it probably.

The ROI of a high budget movie is determined in the first weekend of exhibition. The offline advert directing traffic to the adwords campaign is just a sales cost.

SEO is more of an investment than a cost. Optimizing a microsite whose lifetime would be as long as the duration of the offline campaign would not benefit Paramount in the long term?

Ruben
Lokku Labs

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