Comments on: What happened to GoCompare? – Their Banning, Penalty & Re-inclusion into Google

By: Guaranteed Website Traffic

Guaranteed Website Traffic — Mon, 05 Apr 2010 09:09:20 +0000

Guaranteed Website Traffic…

Great post thanks. Well written and precise. I will bokmark this one for a re-visit….

By: Kelvin

Kelvin — Tue, 28 Apr 2009 11:33:24 +0000

Nice and cynical!

I doubt that’s the case but sure if they getting near month end and no where near their adwords targets, making a few big brands pay through the nose for branded traffic might massage the numbers!

By: Mad Green Ape

Mad Green Ape — Tue, 28 Apr 2009 11:04:01 +0000

Their reinclusion also corresponded with a massive increase in their PPC budget in Google.

By: Mark

Mark — Tue, 28 Apr 2009 08:27:58 +0000

There was a lot of speculation at the time, myself included, and an interesting fall-out of the speculation was the “content for links” debate on insiders view between King and Kieron at Content CoOp

Reading between the lines of Kieron’s post it looks like GoCompare just had on-site SEO issues which caused the drop – the redesign included a “>>GOCOMPARE – OFFICAL SITE

By: meanderings » Blog Archive » Things I’ve liked: April 22nd

meanderings » Blog Archive » Things I’ve liked: April 22nd — Mon, 27 Apr 2009 21:22:03 +0000

[...] What happened to GoCompare? – Their Banning, Penalty & Re-inclusion into Google – "The manual spam report is very powerful – if the link building tactic was responsible for GoCompare’s problems it can highlight the ability of webmasters to report websites as spam. " [...]

By: Jim

Jim — Mon, 27 Apr 2009 16:38:28 +0000

Great Post Kelvin, been a lot said about this over the last week and after reading this i hope it will get put to bed. pretty much spot on in your reading of the situation.