In a paper-and-ink-orientated conversation today, Andy White, Helen Trendell and I talk about our favourite Internet Marketing books.
photo credit: Gibsonclaire
And Andy speaks to Ian Ozsvald of Procasts and Showmedo about the how and why of screencasting.
Topics covered:
- Getting depth of knowledge from books
- Efficient working
- Outsourcing and virtual assistants
- Email management
- Market research using pay per click trials
- The use of stories in marketing
- Steps to delivering creativity
- Combining traditional and digital marketing
- Why use screencasts
- How to make screencasts
- Online screencasting systems
- Using screencasts in support
The books: * The Four Hour Work Week – Tim Ferris * Made to Stick – Chip and Dan Heath * After Image – John Grant * Meatball Sundae – Seth Godin
Links: http://procasts.co.uk http://blog.procasts.co.uk http://showmedo.com http://www.jingproject.com http://www.screentoaster.com http://screencastle.com
Email: kelvin.newman@sitevisibility.com
Twitter: http://twitter.com/kelvinnewman
Helen Trendell:
Email: helen.trendell@sitevisibility.com
Andy White:
Email: andy@wireworldmedia.co.uk
Blog: http://www.andywhite.org
Business: http://www.wireworldmedia.co.uk
Twitter: http://twitter.com/doctorpod
Related posts:
- The 12 Internet Marketing Tools of Christmas – Internet Marketing Podcast Episode #56
- The Theme Koala Caper – Podcast Episode #53
- SMX London Podcast Interview With Rand Fishkin from SEOmoz, Lyndon Antcliff & Ciaran Norris – Podcast Episode #49
- Online Branding Podcast Special – Including an Interview with Neil Crofts – Podcast Episode #52
- Digital Marketing in a Recession – Podcast Episode #43
Kelvin Newman is SiteVisibility's Creative Director and is the editor of the UK's most listened to Marketing Podcast which is second biggest in the iTunes US.
He also spends his time at conferences, tweeting too much and working on top secret research and development projects.
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