Ink, Paper & Screen Casts – Internet Marketing Podcast #48
In a paper-and-ink-orientated conversation today, Andy White, Helen Trendell and I talk about our favourite Internet Marketing books.
photo credit: Gibsonclaire
And Andy speaks to Ian Ozsvald of Procasts and Showmedo about the how and why of screencasting.
Topics covered:
- Getting depth of knowledge from books
- Efficient working
- Outsourcing and virtual assistants
- Email management
- Market research using pay per click trials
- The use of stories in marketing
- Steps to delivering creativity
- Combining traditional and digital marketing
- Why use screencasts
- How to make screencasts
- Online screencasting systems
- Using screencasts in support
The books: * The Four Hour Work Week – Tim Ferris * Made to Stick – Chip and Dan Heath * After Image – John Grant * Meatball Sundae – Seth Godin
Links: http://procasts.co.uk http://blog.procasts.co.uk http://showmedo.com http://www.jingproject.com http://www.screentoaster.com http://screencastle.com
Email: kelvin.newman@sitevisibility.com
Twitter: http://twitter.com/kelvinnewman
Helen Trendell:
Email: helen.trendell@sitevisibility.com
Andy White:
Email: andy@wireworldmedia.co.uk
Blog: http://www.andywhite.org
Business: http://www.wireworldmedia.co.uk
Twitter: http://twitter.com/doctorpod
[...] Ink, Paper and Screencasts (podcast interview via iTunes) [...]
[...] White of Wire World Media interviewed me for the Internet Marketing Podcast episode 48 Ink, Paper and Screencasts a couple of weeks back, we’re the last 12 minutes of the hour-long marketing [...]