The chances are if you’re working for a PR company, you may be running several twitter accounts on behalf of companies. It’s good news for your clients; it allows them to engage with their customers in a really interactive way, but if you’re the person who’s got to man several accounts it can quickly get pretty complicated.
Set Twitter hours – If you’re a busy PR, the chances are that running twitter accounts is going to be one of a dozens of task’s you’ve got to do every day. Twitter moves so fast it’s almost impossible to keep up, so I’d recommend allocating a specific time frame for following twitter. E.g. I only really monitor my personal account after three on a week day. Setting specific times for certain accounts will help you keep on top of the accounts.
Get supporting tools – There are a bunch of tools (like Splitweet) that allow you to manage multiple accounts with more launching every day. Download a couple see which you get on best with but whatever you do don’t try and manage multiple accounts using just the web interface.
Have An Inspiration Bank – When updating multiple accounts, it can be sometimes be tough to find things to tweet about. For each account, I’d recommend setting up an ‘inspiration bank’ of RSS feeds of top bloggers in your niche, things tagged with your keywords on delicious, etc. If you’re ever struggling for something to say just share this great content with your followers.
If sharing responsibly establish voice and ground rules – There might be a few different people all contributing to the same account. If this is the case you need to make sure you’re all talking with the same ‘voice’. Think about whether you want to use abbreviations, whether you want to express opinion on divisive issues; having these discussions upfront saves someone unwittingly posting something that might embarass the client.
Avoid the enter key – It’ll sound elementary but you’d be surprised the number of times I’ve accidently hit the enter key and sent a half finished tweet into the twittersphere. So if you’ve got fat fingers like me stay aware!