If you’re a regular listener to our podcasts you may know how totally enamoured I am with Google Insights
Well over the last couple of weeks they’ve added a new piece of functionality that got me even more excited than really is healthy; They started predicting future search trends. This is all kinds of ace, but got me thinking; did Google think the end of the recession in the UK is in-sight? (boom boom)
I wouldn’t want to bet my life savings on this analysis but across these five search terms (home cinema system, laptop, luxury holidays, luxury villa & lcd tv) Google are predicting either record highs in search traffic in the coming months or at least returning to the peaks seen before the recent downturn.
Recently, both John and myself have written about SEO and the recession, it’s interesting to see that there does seem to be a positive trend predicted by Google for the coming months.
Maybe we weren’t far off the mark here. Brand Republic are reporting a similar story about Google search data showing green shoots.
Related posts:
- Recession not over in the UK – When’s the time to increase your investment in search?
- Digital Marketing in a Recession – Podcast Episode #43
- Are You Missing an Olympic Google PPC Opportunity?
- Has ITV’s Mantra left them in a trance while Google rules as an advertising superpower ?
- Has Google Cache killed Page Rank?
Kelvin Newman is SiteVisibility's Creative Director and is the editor of the UK's most listened to Marketing Podcast which is second biggest in the iTunes US.
He also spends his time at conferences, tweeting too much and working on top secret research and development projects.
#1 by Nick Stamoulis at September 8th, 2009
I wouldn’t use this at a real foundation but it does seem that people are slowly starting to look for those high priced ticket items. Either that or they are making their Christmas list.
#2 by Kelvin at September 8th, 2009
You’re right Nick, I wouldn’t bet my house on Google Insight’s data, but if anyone has the data to realistically assess consumer confidence and behavoir it’s Google!