Re description tags. Google have ignored these for SEO purposes for yonks. But they are good for ‘clickibility’. A well written description tag including the same keyword as the page title will be shown in its entirity by the search engines – including Google. Visitors are more likely to click through to a website where the description tag is well written and gives them an idication of what the site is all about. I treat the MDT as a mini ad and often include a call to action as well.