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The Theme Koala Caper – Podcast Episode #53

In today’s show Kelvin talks to Steve Waddington of Speed Communications about online PR. Andy is also joined today by Helen Trendell and Daniel Rowles.

Topics Covered

  • Questions to ask your agency
  • Multiple suppliers
  • The specification process
  • Wireframe diagram
  • Letting designers do their job Enabling
  • Integrated Search Campaigns
  • SOSTAC (Situational Analysis Objectives Strategy Tactics Actions and Control)
  • Increasing Leads Reduce PPC spend Making mist of reduced resources
  • THEME for increasing leads (Tribes, Hook, Engaging content, Marketing, Evaluation)
  • KOALA for Reduced budgets (Key word, Optimise, Add call to actions, Link internally, Approach 3rd party sites)
  • CAPER for reduced resources (Content, Audience, Platforms, Engage, Repurposing)
  • Squidoo Brands in public
  • Posterous Email gateway for blogging
  • Interview with Steve Waddington of Speed Communications
  • What is the biggest challenge for PR online?
  • Can all businesses adapt to online PR?
  • The role of Twitter in online PR What are the best metrics tools for online PR?
  • Can we learn online PR from the apprentice?
  • 3 quick and easy online PR tips
  • Links Helen’s white paper on Integrated Search
  • SOSTAC –
  • Measurement Camp –
  • Speed Communications –
  • Kelvin Newman: Email:  Twitter:
  • Daniel Rowles: Email: Twitter:
  • Andy White: Email: Blog: Business: Twitter:
  • Book: Skype: atwhite Helen Trendell: Email:
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