Comments on: PPC Keyword Strategy – Using it to Help Your SEO As-Well

By: Reality PPC

Reality PPC — Mon, 26 Oct 2009 22:13:23 +0000

The cool thing is that it also works the other way around. Once you get your site, or a page, optimized for a keyword – you can build an Adwords campaign around it and pay less because you will have a higher quality score.

By: Adam

Adam — Mon, 05 Oct 2009 10:13:04 +0000

Great post. I have been employing some of the techniques mentioned here with great success even though I do it mostly for fun. Definitely agree that it’s quality not quantity that matters

By: Damon

Damon — Mon, 05 Oct 2009 08:47:02 +0000

Agreed

The way to combat this I find is to add a pretty extensive list of negative keywords to the ad group and start dropping new exact match key phrases into their own ad groups as soon as you can really.

By: Xurxo Vidal

Xurxo Vidal — Fri, 02 Oct 2009 22:53:31 +0000

Hi Damon,

Good post! Using PPC to conduct SEO research is definitely a great way to discover high value keywords quickly before investing in SEO.

I would however be careful when setting up the PPC campaign to follow certain relevancy guidelines to properly structure the campaign. It’s easy to dump a large amount of semi-related keywords in the same adgroup and quickly find yourself being penalized by Google with a low quality score.

Using only broad match initially can compound this problem especially if the keywords are more generic in nature.

By: SearchCap: The Day In Search, October 2, 2009

SearchCap: The Day In Search, October 2, 2009 — Fri, 02 Oct 2009 20:02:07 +0000

[...] Using PPC to plan your SEO keyword strategy, Site Visibility [...]