29 Most Influential People in the UK Natural Search Industry

Posted by in Search Marketing (SEO) on January 4th, 2010 32 Comments

Everyone loves a good list, and I’m no different. Recently I was compiling a list of UK search marketing types for a colleague to keep track of. In the process I realised that as far as I was aware there was no list of the most influential people in the UK search marketing industry, so quickly the original project morphed into the list below.

And before you start reading, this is just one man’s opinion. There is a huge likelihood you’ll disagree with the order, and an even greater chance that I have made a few glaring omissions. If you can think of any, do let me know in the comments and I’ll make the additions.

If you want to quickly follow all the people from the list (who have twitter accounts) you can here.

So without further ado, here’s the list in reverse order.

29. Usman Patel

Usman Patel Avatar bigger 29 Most Influential People in the UK Natural Search Industry

Job Title: Commercial SEO Manager

Company: The Times Online

http://twitter.com/OzzieP

Biog: The Times have been especially clever with their SEO efforts of late so when I came across Usman on Twitter I knew he was someone to follow. All the national papers have been making huge efforts but the Times have really impressed me and Usman seems to be behind a lot of that good work.

28. Kristina Smith

Job Title: Search Marketing Manager

Company: Amazon.co.uk

Biog: Kristina seems to keep a fairly low online profile compared to a lot of us SEO types who love the sound of our own virtual voices. I actually only came across Kristina when doing a bit of a search for talent on LinkedIn, and though I’ve never spoken to her, working for one of the most SEO- savvy companies in the world you can be sure she has a trick or two up her sleeve.

27. Jonathan Stewart

stewart jonathan 29 Most Influential People in the UK Natural Search Industry

Job Title: Head of Search & Social Media

Company: Review Centre

http://twitter.com/jonaths

Biog: I’ll apologise in advance if this list is a little Brighton-centric but we’ve got so many great SEO companies down here. Jonathan used to be Head of Natural Search at iCrossing and has recently made the move to one of the most interesting in-house SEO roles in the country at Review Centre

26.  Paul Roach

Job Title: Technical SEO Lead

Company Guardian

Biog: Another in-house SEO who doesn’t like to blow his trumpet too loud. The Guardian are another paper who’ve fully embraced SEO and published one of the funniest and most astute pieces of mainstream pieces of journalism about SEO ever.

25.  Teddie Cowell

teddie cowell photo 29 Most Influential People in the UK Natural Search Industry

Job Title: SEO Director

Company: Guava

http://twitter.com/GuavaUK

Biog: Guava, who used to be known as Neutralize,  are one of the longest-running and most respected agencies in the UK. To someone outside the company Teddie seems their top don of SEO, so was an obvious choice for this list.

24. Paul Reilly

3bdf40c 29 Most Influential People in the UK Natural Search Industry

Job Title: Head of Search

Company stickyeyes

http://twitter.com/paulreilly

Biog: SitckyEye’s are one of the UK’s biggest and fastest growing agencies in the NMA chart over the last couple of years and hit ninth place this year. Being in charge of that SEO team would be enough to make the list, but Paul’s great tweets sealed the deal

23.  Lisa (Ditlefsen) Myers

LisaDMyersAvatar bigger 29 Most Influential People in the UK Natural Search Industry

Job Title: Director & Founder

Company: Verve Search

http://twitter.com/LisaDMyers

Biog: I had the pleasure of giving my first ever SEO conference presentation with Lisa and I can honestly say I don’t think I ever have or ever will meet a more passionate SEO. She lives and breathes search, so it’s no surprise over the last year she’s set up her own firm Verve.

22.  Judith Lewis

Judith Lewis 29 Most Influential People in the UK Natural Search Industry

Job Title: Search Director

Company: i-level

http://twitter.com/JudithLewis

Biog: Judith is probably the friendliest SEO in the UK, a reputation which is no doubt based on her habit of dishing out chocolate at any SEO meet-up or conference.  On top of that and her role at i-level she’s a prolific journalist writing for some of the most prestigious b2b publications in the UK.

21.  Tim Aldiss

tim profile 29 Most Influential People in the UK Natural Search Industry

Job Title: Director of Strategy & Communications

Company: FreshEgg

http://twitter.com/timaldiss

Biog: The second alumni of Spannerworks/iCrossing on our chart is Tim who fairly recently made the move along the coast to our friends FreshEgg in Worthing. He has an excellent track record and is currently working for one of the most generous SEO companies – they paid for beer and organised our last Brighton SEO meet up before Christmas.

20.  Jamie Riddell

2209519 29 Most Influential People in the UK Natural Search Industry

Job Title: Former Director of Cheeze

Company:  http://www.jamieriddell.com/

http://twitter.com/jamieriddell

Biog: As one of the founders of Cheeze, Jamie set up one of the most successful search marketing companies, which was turning over more than 12m a year before its sale to DMG. He’s currently on a sabbatical and no doubt dreaming up a plan of world domination.

19.  Jon Myers

jon+myers+new 29 Most Influential People in the UK Natural Search Industry

Job Title: Head of Search

Company: MediaVest

http://twitter.com/JonDMyers

Biog: Jon’s presence on this list ensures SEO’s royal couple are both represented (Jon’s & Lisa are the happy couple) in our chart. He’s one of the most respected moderators on the SEO conference circuit and also in one of the highest profile SEO job’s in the country.

18.  Richard Baxter

richard 29 Most Influential People in the UK Natural Search Industry

Job Title: Director

Company: SEO Gadget

http://twitter.com/SEOgadget

Biog: Anyone who’s worked in the travel or flights sector will know just how competitive those SERPs are, working at Cheap Flights Richard pwned those results. Now he’s got his own consultancy called SEO Gadget and regularly produces some of the best writing available on the net about industrial scale SEO.

17.  Andy Atkins Kruger

AndyAtkinsKruger 130x130 29 Most Influential People in the UK Natural Search Industry

Job Title: Owner and CEO

Company: WebCertain

http://twitter.com/WebCertain

Biog: Andy is the world leading authority on international search marketing, no shadow of a doubt.

16.  Ciaran Norris

CiaranNorris lg 29 Most Influential People in the UK Natural Search Industry

Job Title: Head of Social Marketing

Company: Mindshare

http://twitter.com/ciaranj

Biog: There’s a lot of wannabe celebrities in the world of SEO (me for example), but very few of them have been on telly. Ciaran was recently on the Channel4 news talking about NewsCorps threats to pull their content from Google. Getting on telly was a coup, while managing to explain it without confusing millions of viewers was even more impressive.

15.  Andy Heaps

 29 Most Influential People in the UK Natural Search Industry

Job Title: Head of SEO

Company: Latitude

http://twitter.com/andyheaps

Biog: Some people think of Latitude as mainly a PPC company, and that’s a big mistake. Andy and his posse of search marketers in Cheshire know their onions. If you aren’t already following him on twitter, start following him, now. No seriously stop reading follow him now.

14.  Lyndon Antcliff

1447941802 9897b16e98 o 29 Most Influential People in the UK Natural Search Industry

Job Title: Writer

Company: CornwallSEO.com

http://twitter.com/lyndoman

Biog: The man is a legend, if you don’t believe me read this post and tell me you don’t agree.

13.  Kevin Gibbons

KevinGibbons lg 29 Most Influential People in the UK Natural Search Industry

Job Title: Director of Search

Company: Seoptimise

http://twitter.com/kevgibbo

Biog: Writing a good, well-followed SEO blog is hard. Writing one on behalf of an agency is even harder. That’s what Kevin and co have done with the SEOptimise blog and for a search agency who blog they are the ultimate benchmark.

12.  Will Cooper

Will Cooper 29 Most Influential People in the UK Natural Search Industry

Job Title: Deputy News Editor

Company: NMA

http://twitter.com/willcooper

Biog: In the world of SEO it’s fairly easy to get caught up in the echo chamber of the blogosphere and completely forget about the world outside our little cabal. To general digital marketers NMA is the bible and Will is their head honcho of search.

11.  Dixon Jones

dixon 29 Most Influential People in the UK Natural Search Industry

Job Title: Marketing Partner

Company: MajesticSEO

Job Title: Director

Company: Receptional

http://twitter.com/Receptional

Biog: If there’s a godfather of SEO in the UK it’s Dixon, who consistently delivers some of the greatest presentations at SMX and SES conferences. The latest string in his bow is his involvement with MajesticSEO who make SEOmoz’s LinkScape tool look anaemic in comparison.

10.  Will Critchlow

FinalistPhoto 43 129 29 Most Influential People in the UK Natural Search Industry

Job Title: Director

Company: Distilled

http://twitter.com/willcritchlow

Biog: Distilled are the SEO’s SEO agency in the UK, I personally love their style. But on top of that there’s also the UK branch of the SEOmoz mafia, which means they’ve been responsible for some great UK-based training events. And I can honestly say Will’s presentation at SMX last year was one of the most obvious moments in my career when I realised I’ve still got so much more to learn!

09.  Matthew Wood

 29 Most Influential People in the UK Natural Search Industry

Job Title: Founder

Company: affiliates4u.com

http://twitter.com/matthewwood

Biog: a4u expo is an analytics marketing conference, and I can say with total conviction it was also the best search marketing conference of 2009 as well. If you have even the slightest interest you should attend! I was lucky enough to convince Matt to let me speak last year and I was honoured to be in such illustrious company.

08.  Rob Kerry

RobKerry120x141 29 Most Influential People in the UK Natural Search Industry

Job Title: Head of Search

Company:Ayima

http://twitter.com/robkerry

Biog: Every white hat SEO wishes they had the black hat chops of Rob. He was until very recently editor at Sphinn, the SEO’s industry’s answer to Digg, and if that wasn’t enough he’s one of the main men behind LondonSEO‘s free beer SEO meet ups. I think collectively the UK industry owes him several thousand beers in return.

07.  Mike Grehan

mike grehan 2007 29 Most Influential People in the UK Natural Search Industry

Job Title: VP & Global Content Director
Company: Incisive
http://twitter.com/mikegrehan

Biog: The Brit who took it to them yanks! The most opinionated man in search helps programme SES and dishes out vitriol and great SEO advice in equal measure.

06.  Doug Platts

brighton prof 29 Most Influential People in the UK Natural Search Industry

Job Title: Head of Natural Search

Company iCrossing UK

http://twitter.com/dougplatts

Biog: He’s only been in the hot seat at iCrossing for three months but they’re such influences on the UK search market place he had to place this highly on the chart.

05.  Andrew Girdwood

1004368 andrew girdwood 29 Most Influential People in the UK Natural Search Industry

Job Title: Head of Search

Company: Bigmouthmedia

http://twitter.com/AndrewGirdwood

Biog: Girdy as I like to call him (not sure whether that’s his nickname) is the main man of natural search at officially the biggest search marketing company in the UK. His personal blog is a must-read and has probably forgotten more about SEO than most of us will ever know.

04.  Patrick Altoft

Patrick Altoft 29 Most Influential People in the UK Natural Search Industry

Job Title: Director of Search

Company: Branded3

http://twitter.com/patrickaltoft

Biog: If you’re a regular reader round here you may know how highly we rate Blogstorm, Patrick’s Blog. Nearly every post we write features a link to the site and we’re not alone the AdAge Power 150 rates it as the biggest SEO blog in the UK.

03.  Dave Naylor

Dave Naylor SEO 29 Most Influential People in the UK Natural Search Industry

Job Title: Owner

Company: Bronco Internet

http://twitter.com/DaveNaylor

Biog: If Dave had a TV show I’d watch it, If he had a Conference I’d attended and I’d pretty much do anything he tells me to. He manages to be hilarious and informative at every session he’s on at search conferences, which is really impressive as most speakers struggle to be even one of the two.

02.  Mel Carson

mel carson 29 Most Influential People in the UK Natural Search Industry

Job Title: Community Manager

Company: Microsoft Advertising

http://twitter.com/MelCarson

Biog: Okay I have a confession to make; all the rest of this list have been SEO types and Mel is from the PPC side of things, and that’s a testament to how influential I think he is on the sector. He’s the public face of Bing in the UK and hugely approachable. A great example of how companies should handle community management.

01.  Fili Wiese

avatar 300by300 29 Most Influential People in the UK Natural Search Industry

Job Title: Search Quality Analyst

Company: Google

http://twitter.com/filiber

Biog: Forget Matt Cutts, Fili Weise is the UK’s rival. You know you’re in trouble when he starts making notes during a conference! Joking aside Google usually keep so much close to their chest when it comes to the SEO community and Fili is such a breath of fresh air and rightly has a place as the most influential person in the UK search industry. He works at Google after all….

UPDATE

If you want to quickly follow all the people from the list (who have twitter accounts) you can here.

A big thanks to @ivinay for helping us compile this list you should follow him to because he is a thoroughly nice chap.

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