Comments on: Vodafone’s Twitter Account – Social Media Can Be Dangerous http://www.sitevisibility.co.uk/blog/2010/02/05/how-vodafone-proved-that-social-media-is-dangerous-for-business/?utm_source=rss&utm_medium=rss&utm_campaign=how-vodafone-proved-that-social-media-is-dangerous-for-business Mon, 06 Feb 2012 14:58:30 +0000 hourly 1 http://wordpress.org/?v= By: Mark Pack http://www.sitevisibility.co.uk/blog/2010/02/05/how-vodafone-proved-that-social-media-is-dangerous-for-business/comment-page-1/#comment-2342 Mark Pack Sun, 07 Feb 2010 11:51:27 +0000 http://www.sitevisibility.co.uk/?p=1000973#comment-2342 It's more nuanced that saying "the damage has already been done", because: (1) Responding well to a mistake can end up improving your reputation. We know everyone makes mistakes; but not everyone then handles them well, and (2) It's given a huge amount of free publicity for Vodafone's Twitter presence - which is an audience they can now make good use of in future It’s more nuanced that saying “the damage has already been done”, because:

(1) Responding well to a mistake can end up improving your reputation. We know everyone makes mistakes; but not everyone then handles them well, and

(2) It’s given a huge amount of free publicity for Vodafone’s Twitter presence – which is an audience they can now make good use of in future

]]> By: Matt Rhodes http://www.sitevisibility.co.uk/blog/2010/02/05/how-vodafone-proved-that-social-media-is-dangerous-for-business/comment-page-1/#comment-2339 Matt Rhodes Sat, 06 Feb 2010 13:25:26 +0000 http://www.sitevisibility.co.uk/?p=1000973#comment-2339 The challenge with social media, and with Twitter especially, is that once something is said it is very difficult to delete it. People forward the tweet and talk about it, and you can even find it on Twitter Search. So you can't hide from anything that's said, however much it wasn't meant. For me the real threat of such occurrences is that it will scare brands into not using social media. This is possibly the worst outcome. Brands need to be sensible about using social media - how and where it can help but also what the risks are. As you say for this professional help can often be useful. I personally think that Vodafone handled this situation very well. They responded quickly, explained what happened and responded in the media in which people were complaining. We wrote a little bit more about what we can learn from this experience on our blog if anybody is interested: http://www.freshnetworks.com/blog/2010/02/vodafone-twitter-and-the-challenges-of-managing-your-brand-in-social-media/ The challenge with social media, and with Twitter especially, is that once something is said it is very difficult to delete it. People forward the tweet and talk about it, and you can even find it on Twitter Search. So you can’t hide from anything that’s said, however much it wasn’t meant.

For me the real threat of such occurrences is that it will scare brands into not using social media. This is possibly the worst outcome. Brands need to be sensible about using social media – how and where it can help but also what the risks are. As you say for this professional help can often be useful.

I personally think that Vodafone handled this situation very well. They responded quickly, explained what happened and responded in the media in which people were complaining.

We wrote a little bit more about what we can learn from this experience on our blog if anybody is interested:

http://www.freshnetworks.com/blog/2010/02/vodafone-twitter-and-the-challenges-of-managing-your-brand-in-social-media/

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