How Google are going to be using Microformats and how SEOs can use rich snippets to increase natural search click-through rates has been playing on my mind. I know it’s a huge opportunity but at the same time I felt I had quite a big knowledge gap. So I got my research hat on and spent a good afternoon reading up on the subject. It was daunting but well worth the effort.
So if like me you were a little scared about getting stuck into Microformats below are 15 must-read articles on the subject. If you read them all you’ll be up to speed on the topic, and probably brimming with inventive ways you could be using them.
Smashing Magzine – Microformats: What They Are and How To Use Them
Microformats.org – hCard Creator
Google Webmaster Central Introducing Rich Snippets
Search Engine Land – Google Search Now Supports Microformats and Adds “Rich Snippets” to Search Results
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