By now you’ve probably read me talking about the four pillars of a link building portfolio; Authority, Anchor Text, Volume and Velocity. When it comes to Velocity it’s important that you aim for a growth in links which matches the trends Google sees in other websites.
A lot of SEO experts will tell you to gain links gain links at a ‘natural’ rate, but what does that really mean?
We can understand if your growth is too slow you’ll not be seen as a topical authority, and too quickly and your links will be under much more scrutinity; but what does the happy medium look like? Does it even exist?
And what if your new to a company and haven’t been monitoring your link growth? Fortunately Majestic SEO have been. You can visit their site, type in any URL and get a nice visual representation of the growth (or decline in links for any website)
So using Majestic SEO what does natural link growth look like.
First up here’s Twitter
And Facebook’s links follow a very similar pattern
But not every website will consistantly gain links over time like these two sites.
Far more likely is a jagged line with a general upward trend, like you can see on the two SEO juggernauts below.
PaidContent.Org also has seen a zig-zag upward line too
And Wikipedia has seen some significant fluctuations but continues to ranks well across the board.
There not the only website which performs well in the SERPS but has seen drop in links, Econsultancy has seen similar drops but continues to perform well.
As we can see six sites with hundreds of thousands of links all which perform well in SERPs but with very different growth profiles.
What I’m trying to illustrate is every site will attract links at a different rate and there’s no such thing as normal, but I do still recommend looking at rate your competitors have been gaining links as that may inform your link velocity targets.