Comments on: Why We Introduced a Paywall On the Internet Marketing Podcast http://www.sitevisibility.co.uk/blog/2010/06/09/why-we-introduced-a-paywall-on-the-internet-marketing-podcast/?utm_source=rss&utm_medium=rss&utm_campaign=why-we-introduced-a-paywall-on-the-internet-marketing-podcast Mon, 06 Feb 2012 14:58:30 +0000 hourly 1 http://wordpress.org/?v= By: SEO Milton Keynes http://www.sitevisibility.co.uk/blog/2010/06/09/why-we-introduced-a-paywall-on-the-internet-marketing-podcast/comment-page-1/#comment-3087 SEO Milton Keynes Wed, 09 Jun 2010 15:50:29 +0000 http://www.sitevisibility.co.uk/?p=1001698#comment-3087 Hey Kelvin, you don't need to explain why. The people that complain are the ones that like freebies and will never pay for content. These people are not your target market. If you deliver value on the premium content, why shouldn't you charge for it? As you said on the podcast, there are tactics that you would not neccesarily want to share on the free podcast. You will also fin that the community consuming the premium content will be of much higher quality. anyway, too many words. Bottom line is keep up the good work and don't apologize for creating value. Hey Kelvin, you don’t need to explain why. The people that complain are the ones that like freebies and will never pay for content.

These people are not your target market. If you deliver value on the premium content, why shouldn’t you charge for it? As you said on the podcast, there are tactics that you would not neccesarily want to share on the free podcast. You will also fin that the community consuming the premium content will be of much higher quality.

anyway, too many words. Bottom line is keep up the good work and don’t apologize for creating value.

]]> By: Ben de Castella http://www.sitevisibility.co.uk/blog/2010/06/09/why-we-introduced-a-paywall-on-the-internet-marketing-podcast/comment-page-1/#comment-3085 Ben de Castella Wed, 09 Jun 2010 13:04:33 +0000 http://www.sitevisibility.co.uk/?p=1001698#comment-3085 Good luck Kelvin. As we've seen with the FT etc, if you consistently offer good quality content focused on a niche then you can justify charging. The issue for Murdoch is that most of the topics covered by his mainstream titles are also well trodden by the BBC etc. I think one option for mainstream newspapers would be to create a joint venture offering unlimited digital access to a broad range of quality titles for a low monthly fee. Good luck Kelvin. As we’ve seen with the FT etc, if you consistently offer good quality content focused on a niche then you can justify charging.

The issue for Murdoch is that most of the topics covered by his mainstream titles are also well trodden by the BBC etc.

I think one option for mainstream newspapers would be to create a joint venture offering unlimited digital access to a broad range of quality titles for a low monthly fee.

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