How to Get Your Business to do well in Google Local – Podcast Episode #73

Posted by in Internet Marketing Podcast on June 17th, 2010 6 Comments

One of the area’s we knew we wanted to cover when we launched the premium content from the Internet Marketing Podcast was Google Local. In this week’s episode of the podcast we give you a quick rundown on some Local SEO ranking factors that act as a lead in to the premium content on the subject

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You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes

Show Notes After the Jump

  • Our Premium Subscription Service
  • Citations from Major Data Providers
  • Don’t be too concerned if you get mentions without links
  • Categorisation on You Google Local Business listing is important
  • Claimed Business Listing Rank Better than unclaimed ones
  • Google look at keywords in your business listing title and descriptions
  • In-bound links are also a factor
  • Volume and Quality of Reviews is important
  • Encourage customers encourage them to leave a review
  • Full address on Contact Page that matches the consistancy other mentions across the web
  • PO Boxes won’t help
  • How Near to Centroid (i.e. city centre)
  • Have your local phone numbers if your targeting a specific local area
  • Upload a video
  • Kodak Zi8
  • Upload picture
  • Use hCard Microformats
  • Age of local business listing
  • Upload Coupons
  • Negative Reviews are bad for rankings
  • Keep your business name consistent
  • Keep your phone number consistent

As always you can get in touch by emailing kelvin.newman@sitevisibility.com, leaving us a comment at http://www.internetmarketingpodcast.org or using the Twitter hashtag #impc or leave us a voicemail question on +44 1273 256 150

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