Brighton SEO – Is There Such A Thing As Ethical SEO? (Panel debate) #brightonSEO

Posted by in Search Marketing (SEO), Working In Search on April 1st, 2011 0 Comments

The final talk of the day was an exciting group panel debate about the tricky issue of ethics in search

which featured several top digital marketing gurus;

Paul Madden, Automica Limited and Kerboo

Kevin Gibbons, SEOptimise

Jeremy Spiller,WhiteHatMedia

Mark Cook, Further

Bas van den Belden, State of Search

The talk evaluated if it is ethical to buy links And if it’s not, but your competitors are and they’re out ranking your should you point that out to Google?

The final point to take away from the day was that of if the whole process of trying to ‘engineer’ search rankings is ethical in the first place?

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