The final talk of the day was an exciting group panel debate about the tricky issue of ethics in search
which featured several top digital marketing gurus;
Paul Madden, Automica Limited and Kerboo
Kevin Gibbons, SEOptimise
Mark Cook, Further
Bas van den Belden, State of Search
The talk evaluated if it is ethical to buy links And if it’s not, but your competitors are and they’re out ranking your should you point that out to Google?
The final point to take away from the day was that of if the whole process of trying to ‘engineer’ search rankings is ethical in the first place?