In this screencast, Kelvin’s talking about false consensus, and why it’s important to you when you’re designing content, in particular for blogs. It’s part of a series of videos about …
Subliminal Messages Really Do Work
In this video, Kelvin is talking about how to use subliminal messages. He’s taking you through how people are influenced by subtle (watch this video) cues as well as how …
SEO Tactics Off Limits After the ASA Changes… #smx
You no doubt will have heard about the changes in the ASA remit which affects how you do internet marketing and SEO. In fact we’ve been going on about it …
Breaking Out of the Link Building Echo Chamber #SMX London 2011
I was fortunate enough to be asked by the lovely chaps at SMX London to talk on their session Link Alchemy: Creative Ways Of Conjuring SEO Gold – In the …
Staying on the Right Side of the ASA
As many of you will know, from March 1st 2011, the Advertising Standards Authority (ASA) have extended their digital remit to include all marketing messages and communications online. This covers …
SEO For Classified Websites – Podcast Episode #119
In this episode of the podcast, Kelvin is talking about various elements of a successful SEO strategy for classified websites, including how to prioritise keywords, how to measure the success …
How to Write Excellent Meta Descriptions
In this screencast, Kelvin is taking you through meta tags, which won’t necessarily affect your rank, but they will affect how many people visit your site. If you have a …
We Challenge You To A Game of Rounders…
I hope everyone enjoyed their time off with all of the bank holidays that they gave us! After BrightonSEO we had a bright idea to arrange an interagency/Digital Media Rounders …
An Introduction to Basic Video SEO
In this screencast, we’re taking you through basic video SEO strategies. Video SEO is growing and changing rapidly and one challenge for video SEO is whether or not to syndicate …
Questions and Answers – Podcast Episode #118
In this Internet Marketing Podcast Question and Answer Session, Kelvin and Andy are talking about managing tasks, how to optimise content that is behind pay walls, and how to use …
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