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Guy Cookson Discusses Respond: Podcast Episode #120

In this episode of the podcast, Guy Cookson talks about Respond, which is a recently developed way to advertise online. The first banner at was used in 1994, and then had a 78% click through rate. In the years between then and now, the effectiveness of banner ads has greatly decreased. Kelvin and Guy are talking about how Respond works, who it will work for, and what this kind of development means for consumers and publishers

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Respond

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