The benefits of secondments are three-fold; for employer, employee and host organisation. They can take a variety of forms, even within a company or organisation, or with another institution, whether it’s public, private or non-profit.
In the past we’ve had secondments at charity organisations as part of our CSR objectives, but recently we’ve realised just how much they can offer us and our customers. Sharing knowledge and skills between organisations means improvements in processes and opportunities for everybody. Secondments give organisations the opportunity to build bigger networks and share expertise. I asked some SiteVisibility team members about their secondment experiences.
Gareth Simmons – Scottish Television
“The experience allowed me to really get a feel for the business and its objectives, which allowed me to produce a more detailed and relevant technical audit for them. During my time there I got to meet the key people I would be communicating during the campaign, which helped lay the foundations of building a strong client relationship. The process worked both ways, allowing STV to meet me and better understand how digital marketing can impact their business and add value.
“Overall I found the experience a useful asset to managing the campaign, helping me get the campaign off to a positive start feeling I knew everything there was to know about STV and how I can help to achieve their goals.”
Jo Morley – Speed Communications – PR Agency
As part of my role as social search and online PR manager I have been tasked with reviewing our current online PR strategies and to make sure I have a complete understanding of the industry. I was lucky enough to set up a secondment with Speed Communications, a leading London based PR agency. This is a fantastic opportunity for both us and Speed to better understand businesses adjacent to our own and find out how we can improve our knowledge across the board.
It gave me a fascinating insight into what traditional PR is about, how the industry is changing and where social media and SEO fit in. Brand and reputation management is no longer just off line and the PR industry are quickly realising they must bring their strategies up to date with the changes and extend their knowledge of social media and SEO copy writing.
It was a fantastic experience for me, and we enjoyed having Sarah from Speed down to join us in Brighton for some extensive SEO and social media training. Her colleague Scott Maclean ended up speaking at our Search Innovation Seminar last month about the convergence of public relations and search marketing.