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Choosing and Implementing Friendly URLs for Ecommerce – Erika Ungar (@erikau) #brightonseo

Erika Ungar is an SEO & Usability Specialist at Boux Avenue, a new multi-channel lingerie brand from Dragons’ Den’s Theo Paphitis. She’s been working in Search since 2008.

In this presentation, Erika shares her experiences of working with web developers to create user-friendly URLs for a dynamic eCommerce platform.

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