Beyond the Last Click: Finding Hidden SEO Value with Multi-Channel Funnels – @darafitzgerald #brightonseo

Posted by in Analytics, BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Dara Fitzgerlad is Head of Insight at Worthing-based Fresh Egg. He’s responsible for helping clients to understand, measure and improve the performances of their online businesses.

Dara’s talk was all about the new Multi-Channel Funnel feature from Google Analytics, which has enabled Analytics to monitor beyond the final click. He told us how marketers, SEOs and analysts can now report on previously hidden values in Analytics, with multi-touch visibility.

Dara Fitzgerlad is Head of Insight at Worthing-based Fresh Egg. He’s responsible for helping clients to understand, measure and improve the performances of their online businesses.

Dara’s talk was all about the new Multi-Channel Funnel feature from Google Analytics, which has enabled Analytics to monitor beyond the final click. He told us how marketers, SEOs and analysts can now report on previously hidden values in Analytics, with multi-touch visibility.

pixel Beyond the Last Click: Finding Hidden SEO Value with Multi Channel Funnels   @darafitzgerald #brightonseo