Market Research: Informing SEO and Link Development – Rosie Freshwater #brightonseo

Posted by in BrightonSEO, Screencasts & Presentations on September 9th, 2011 0 Comments

Rosie Freshwater is Managing Director Leapfrogg, and founded the Brighton-based agency specialising in digital marketing of premium retail and travel clients in 2003.

207685396 aae383d4d7 Market Research: Informing SEO and Link Development   Rosie Freshwater #brightonseo

Rosie’s talk was all about how market research can help to inform SEO and linkbuilding strategies. It focused on how understanding a client’s target audience can help to develop useful content which will appeal to the influential individuals who can help promote it.

Photo used courtesy of John Vetterli on Flickr

pixel Market Research: Informing SEO and Link Development   Rosie Freshwater #brightonseo