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Link Anchor Text: Understanding its impact on search engines

In this screencast Kelvin is talking about Link anchor text and the impact it has on search engine rankings. This was previously for premium subscribers and was part of a series covering the VAVA principles so please disregard any mention of other videos.

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1 Comment
  • Ian Kaye on October 5, 2011

    Kelvin, another good podcast.

    Does this means it is better to have links with anchor text relevant to a particular landing page rather then just all links point to a home page? E.g. if you have a website to do with banking and your link text is private banking jobs – is it better to have that anchor text linking to a specific page about private banking rather then just the home page of the whole site? Thanks and regards, Ian

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