As you’ll no doubt know if you read the blog or listen to our podcast, we go to quite a lot of conferences around digital marketing so it takes quite a lot to impress us, but when we saw the line-up for the Conversion Conference taking place in London 30th November-1st December, 2011, we were very impressed.
We’ve long felt that we should all be paying as much attention to the traffic already coming to our sites as trying to get more, so we’re really interested in Conversion Rate Optimisation. When we saw the great speakers around the topic at the event we badgered the organisers to see if we could arrange interviews with the Keynote speakers for the podcast. They said yes! And over the next few weeks on the podcast we’re going to be featuring chats with Bryan Eisenberg, Jim Sterne, Dr Karl Blanks and Kelvin’s current hero Rory Sutherland.
We’ll be talking about the psychology of conversion rate optimisations, what some of the best testing tools are and easy steps you can take to make more money from your website without getting any more traffic. It’s going to be a great series of interviews and we think really cover of every angle of what is one of the most important emerging areas of digital marketing.
So, if you’re not already subscribed to our podcast you can sign up here in iTunes or set your favourite RSS reader to let you know whenever there’s a new episode. We can’t wait for you to hear these, they’re going to blow you away.
If you’re arranging a conference and you’d like more information on media partnerships, please email me.