In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking you through some of the cognitive biases that all digital marketers should be aware of when making decisions about and designing strategy for campaigns. These tricks your mind can play on you include Anchoring, Loss Aversion, Choice Supportive Bias, Hyperbolic Discounting, and False Consensus.
Nudge on Amazon
Screencast – False Consensus
Podcast Episode 130 – False Concensus