Cognitive Biases – When Your Mind Plays Tricks on You – Podcast Episode 140

Posted by in Internet Marketing Podcast on November 1st, 2011 0 Comments

In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking you through some of the cognitive biases that all digital marketers should be aware of when making decisions about and designing strategy for campaigns. These tricks your mind can play on you include Anchoring, Loss Aversion, Choice Supportive Bias, Hyperbolic Discounting, and False Consensus.

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Screencast – False Consensus
Podcast Episode 130 – False Concensus

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