Why People Make Bad Decisions and How Marketers Can Take Advantage – Interview with Rory Sutherland – Podcast Episode #144
In this episode of the Internet Marketing Podcast, Kelvin is speaking to yet another of the keynote speakers at this years Conversion Conference in London, Rory Sutherland.
Rory is Vice Chairman of the Ogilvy Group, Technology Correspondent at Spectator, the world’s oldest English Language magazine and an expert in behavioural economics, where this podcast is focused. Rory also talks about praxeology, how it differs from general behavioural economics and its role in marketing.
Super podcast. My brain aches but it was worth it
I think you can get it at http://amzn.to/xiytvQ