Google’s New Privacy Policy

Posted by in News, Social Media & Online PR on January 30th, 2012 3 Comments

Google have announced their new privacy policy, which comes into effect on the 1st of March. The new policy is intended to centralise and make simpler its old Ts&Cs. The move has been met with the same despair, praise and controversy that every Google announcement seems to warrant, and marks the end of over 60 current privacy policies into a new, simpler, integrated policy.

products Google’s New Privacy Policy

The main change seems to be that user data will be shared across Google platforms and products. Processing over one billion search requests every day, Google collect a lot of data about its users and now data from search, YouTube, Gmail, Docs and other services will integrated, making it all the more insightful and helpful both to Google and its users, through personalisation.

We’ve been talking about personalisation of search for some time, as already search results are influenced by search history when users are logged in. This is set to continue, with data collected from all of Google services allowing search results to be personalised to an even greater extent. This is why we’ve been talking about attracting visitors at an earlier stage in the buying cycle with informative and useful content, on the basis that visiting once makes a return visit much more likely thanks to personalised search.

theme data on google Google’s New Privacy PolicySo what’s the new privacy policy like? It has some nice illustrations, and some reassurances that data will not be sold. If you’re cynical about the change, take comfort in the fact that user behaviour will play a big part in the story of Google. Google+ as a social network might be gaining momentum, but just look at Google Wave and Buzz – if products and services aren’t used, they will be dropped. It’s impossible to deny that for many users this update gives Google the ability to suggest even more relevant search results.

A cynic’s concerns lie with the way that the algorithm is now likely to prioritise online activity and content on Google networks over any other activity or content online. For example YouTube could impact search rankings in a way that other video hosting sites are unlikely to. It’s impossible to predict what the final outcome of this or the next Google update will be, and that’s why we stay on top of developments in search to better understand the market for our clients.

pixel Google’s New Privacy Policy