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Increasing the Reach of Your Email Marketing: Interview with Guy Hanson – Podcast Episode #157

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Guy Hanson from Return Path. They’re discussing the a recent Return Path study about the growth and change of email marketing. They’re also discussing best practice for emails appearing on mobiles and tablets, the difference in functionality in mobiles and desktops and how that should influence your design, and the overall experience of receiving the email on a mobile, clicking through, and reaching the final destination all while maintaining brand standards.

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