Must Read Marketing Books with James Carson: Podcast Episode #159

In this episode of the Internet Marketing Podcast, Kelvin’s interviewing James Carson of Bauer Media. They’re talking about the books that are important for digital marketers to read, including titles relevant for those people transitioning from offline to online media, their favourite contemporary books and some classic marketing texts for anyone in the industry. They’re also discussing what makes online writing and content unique and whether blogs will ever replace books.

The Yahoo! Style Guide
Permission Marketing by Seth Godin
Purple Cow by Seth Godin
Linchpin by Seth Godin
Building Strong Brands by David Aaker
Positioning by Al Ries and Jack Trout
The Tipping Point by Malcolm Gladwell
Herd by Mark Earls
The Cluetrain Manifesto by Christopher Locke, Doc Searls and David Weinberger
The One to One Future by Martha Rogers and Don Peppers
Clockwork Pirate by Kelvin Newman

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