In this screencast, Kelvin is talking about what to consider when designing a local search strategy. If you want to make the most of local search, it’s important to distinguish between the two different local search opportunities. The first is geographically modified keywords traditional results. e.g. the text results for a query like “Brighton estate agents”. The second is Google Maps results which are triggered by the same search query. As there are two different algorithms at play you will need to take two slightly different approaches.