Making the Most of Seasonal Events: Podcast Episode #169
With the Queen’s recent Diamond Jubilee celebrations and the Olympics just around the corner, there are a number of unique opportunities to reach out to your audience to take advantage of. So, how does this affect your digital strategy?
In this episode of the Internet Marketing Podcast, Kelvin and Andy discuss how to prepare an SEO campaign for a seasonal event that might affect your business. The Queen’s Jubilee is a good example of a seasonal event, much like Christmas or Valentine’s Day. So when so you start preparing an SEO campaign so that you are atop keyword rankings when your business needs it the most? How do you manage lead times or delivery times? These are the questions being tackled in this episode.