Doing our bit – Working with Sussex Wildlife Trust
CSR has always been important to us here at SiteVisibility. As Kelvin mentioned in his blog post earlier this year entitled ‘What Are We Doing at SiteVisibility to try to Give Something Back? Our CSR Activities’, SiteVisibility has a proud history of leadership in corporate responsibility having won the “BITC Small Company of the Year” award in 2007 for our CSR Strategy, and since then our CEO Jason Woodford has served on the prestigious BITC South East Leadership Board.
Since 2009 we have been donating one day each month to help the Sussex Wildlife Trust with their email newsletter to help them reach a wider audience and ensure they are kept up to date with some of the fantastic work they do.
The Sussex Wildlife Trust is the leading nature conservation organisation covering East Sussex, West Sussex and Brighton and Hove, managing over 4500 acres of nature reserves and running a renowned environmental education programme. SWT also speaks out, and are listened to, on all the major environmental issues that impact on life in Sussex, supported by over 33,500 members.
SWT were aware that email marketing would be an excellent way of staying in touch with their members and keeping them up to date with news and events, but had no one who could do this for them. We offered to help them create an informative newsletter for their members which we now populate and send out for them each month. We have seen the number of subscribers increase from 300 in 2009 to 8900 to at the beginning of this month. The enews is also now the 3rd largest referrer source to SWT’s website.
On top of our work on the newsletter SV and SWT came up with a ‘2012 plan’ and we hope to help SWT improve its online marketing performance during 2012.
Some of our objectives are:
- To increase traffic to the SWT join page and sign up to the marathon page by 50% in the next 6 months by making onsite recommendations.
- To increase readership and open rates of their newsletters by creating a survey for their subscribers to find out what they like/dislike and then making changes to the newsletter to reflect these changes.
- To donate a further 5 hours each month (on top of the newsletter) to help achieve these objectives
- To increase the number of the team involved in the projects asking people to use some of their CSR hours to help
- To make the SV team more aware of the activities they can get involved in with SWT.
Here at SV we try to do our bit for the environment. We monitor energy usage through our Wattson meter with an aim to reduce the amount of energy consumed, we recycle all paper, metal, plastic, cardboard and printer cartridges to minimise the amount taken to landfill. During the recent office refurbishment, more than 40% of the waste created by volume was sent for recycling. But CSR is more than just recycling our waste – we want to have a positive impact on the communities in which we live and work and what better way than to work with SWT, an organisation already working to conserve the Sussex landscape, wildlife, and its habitats, and using its knowledge and expertise to help the people of Sussex to enjoy, understand and take action to this end.
We are confident that we will achieve all our objectives for 2012 and that our relationship with Sussex Wildlife Trust will continue to thrive in the years to come as will the Sussex countryside and it’s habitats.