Let’s start with a question: how do you boost traffic from natural search without increasing your page rankings?
The answer of course is through the use of so-called “rich snippets” which let you include additional data in your search engine listings. If you know what you’re doing it’s possible to add all manner of additional information to your standard listings such as the dates of upcoming events, product ratings and even author photos.
Rich snippets have the potential to significantly boost the CTR of your search engine listings by helping them to stand out from the plain old boring “text-only” listings that your competitors are using right now.
Equally this is a rapidly-evolving area of SEO with new functions being released all the time. As a result we thought it would be a smart idea to get the full story and the very latest applications straight from the mouth of a recognized expert.
That expert is world-renowned search marketer and speaker Richard Baxter. As founder of SEOGadget, Richard is a veteran of some of the world’s most high-profile SEO conferences and his presentations have previously been described as “mindblowing stuff”.
On September 12th Richard is leading a workshop at BrightonSEO entitled “Microformats, Schema and Rich Snippets” where you’ll get an insider’s view of the options available right now and how to seamlessly implement them on your clients sites.
For information on the rapidly-approaching BrightonSEO event please “like” our Facebook page. You’ll be the first to receive updates as they happen and you’ll also be eligible to win free tickets to the event.