One of the real benefits of operating a digital business is simply how much data we can glean about our site visitors and customers. Modern visitor tracking services like Google Analytics give us unprecedented visibility as to the activity our visitors take but diving head-first into this data can be an intimidating prospect.
Without a detailed knowledge of GA it can be difficult to know how to find, interpret and apply all the data you have at your fingertips to a commercial situation.
Enter analytics expert Dara Fitzgerald who we’re thrilled to welcome back to BrightonSEO. Dara is Head of Insight over at FreshEgg, a self-confessed “data geek” and on September 12th he’s bringing his detailed knowledge of all things analytical to a special workshop event entitled “Advanced Google Analytics”.
Just some of the knowledge you’ll gain from this workshop includes how to use event tracking for measuring actions such as purchases, downloads or email leads on your website, how to track across multiple domains in the right way and how to set up advanced sales funnels.
Seating is limited and our workshops normally sell out well in advance of the main BrightonSEO event so if you’re feeling tempted we’d encourage you to take action today.
As a final note don’t forget to “like” our Facebook page where we’re giving away a limited number of free BrightonSEO tickets each week. You can also get the latest event information as it happens thanks to our new Facebook app.