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Building a Better Shopping Experience

google product search

Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and they’d move on happily  Today people want more than that. When searching for good local restaurants, people want places to eat right there on the results page, not another click or two clicks away. It’s the same with hotels, flight options, directions and shopping.

Google announced a new initiative to improve our shopping experience over time, so that shoppers (your customers) can easily research purchases, compare different products, their features and prices, and then connect directly with merchants to make their purchase.

Google Shopping

Google Product Search helps shoppers find and buy products across the web. As a seller, you can submit your products to Google Product Search, allowing shoppers to quickly and easily find your site. Higher quality data, whether it’s accurate prices, the latest offers or product availability, should mean better shopping results for users, which in turn should create higher quality traffic for merchants. To learn more and get started merchants can visit: www.google.com/ads/shopping

google shopping

This will give merchants greater control over where their products appear on Google Shopping. Over time they will also have the opportunity to market special offers such as “30% off all refracting telescopes.”

If people are looking for a specific product, such as [Celestron CPC 800], they might also see a new design that summarizes information about that particular item neatly in one place. They can then easily decide whether that’s what they want, and buy it from their merchant of choice. Results for specific product queries like [Celestron CPC 800] may include reviews and product attributes.

Advantages:

• Increase traffic and sales
Product Search connects your products to the shoppers searching for them, helping you drive traffic and sales to your store. Your products will appear on Google Product Search and may even be displayed on Google.com, depending on your items’ relevance.

• Submit products for free
Inclusion of your products is completely free. There are no charges for uploading your items or the additional traffic you receive.

• Reach qualified shoppers
Reach shoppers precisely when they are searching for items to buy on Google.

Google Shopping will empower businesses of all sizes to compete effectively and it will help shoppers turn their intentions into lightning fast actions.

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